As President, Digital, Amanda Richman heads MediaVest’s world-class 180-person digital team, leading digital capability, investment and integration for 15+ clients including Coca-Cola, Procter & Gamble, Walmart and Comcast. In the Managing Director role, Amanda has overseen the Comcast digital team since the business was awarded in 2008. Her responsibilities include sourcing and supporting talent, providing strategic input, driving operational efficiencies thru integration, and activating cross-client best practices and marketplace partnerships that benefit Comcast. Amanda also provides broader agency leadership as a member of MediaVest’s Executive Team.

Prior to her current role, Amanda served as SVP, Digital Group Client Director at MediaVest on P&G, leading the development of digital strategy, innovation and portfolio management for more than 100 P&G brands and delivering unique digital programs across online video, mobile, advanced television, social networks, online gaming and virtual worlds—work which was recognized with P&G’s Global Media Innovation award in 2007.

Amanda has established a well-earned reputation for motivating clients to embrace innovation in the digital space, garnering numerous accolades including iMedia 25 (2010),Mediaweek All Star (2009), OMMA All Star (2009) Advertising Age “40 Under 40” (2006) recognition.

Prior to joining MediaVest in 2005, Amanda held several senior development and management positions at The Interpublic Group’s interactive firms including most recently VP, Account Director at Zentropy Partners. In this role, she helped drive business integration and marketing innovation across McCann-Erickson’s key clients―from launching Microsoft’s Xbox Live online gaming service to developing an emerging-media process and programs for Johnson & Johnson.

Before Zentropy Partners, Amanda held a variety of positions at Thunder House, Time Warner, Young & Rubicam, and The Majestic Theatre.