January 15, 2008
FOR IMMEDIATE RELEASE
MOBILE MARKETING ASSOCIATION’S INTERNATIONAL JOURNAL OF MOBILE MARKETING NOW AVAILABLE
Fourth Issue Highlights Global Mobile Marketing Innovations & Developments
Who: The Mobile Marketing Association )MMA) Academic Outreach Committee, led by Michael J. Becker, iLoop Mobile, Inc., and Michael Hanley, Ball State University, and has member participation from Action Engine, Ad Infuse, Inc., ipsh!, Motricity, NeuStar, Inc., Northeastern University, Proteus, a 2ergo Company, SinglePoint, TMP Directional Marketing and Zoove, released the fourth issue of The MMA International Journal of Mobile Marketing )MMA-IJMM).
What: The MMA-IJMM uniquely provides industry and academic insights into the mobile channel and its use for marketing. Issued twice annually by the MMA Academic Outreach Committee, the MMA-IJMM article contributions are made by industry experts, thought leaders and other global academic leaders. Articles in this edition address:
· How text messaging is being used by the presidential campaigns
· How consumers perceive free offers and the implications for mobile marketing
· Image recognition as an opt-in method
· Participation TV
· Business models used in Asian countries
· Legal issues for interactive promotions
Kirsten Woodard
Global Results Comm. )GRC)
+1 949 608 0276
[email protected]
[email protected]
