Agenda | MMA / Marketing + Media Alliance

Agenda

This is a one-day event.

Conference Tracks

Conference Section - Business Growth in the Age of Innovation

Join us in
the Residence Ballroom

Showcasing Exhibition Solutions

Join us in
the Royal Glass House

Conference Section - Business Growth in the Age of Innovation

8:00 AM – 09:50 AM Standard

Registration, Networking and Exhibition Visit

09:50 AM – 09:55 AM Remarks

Opening Remarks by Master of Ceremony

9:55 AM – 10:00 AM Standard

Opening Remarks by MMA Global Indonesia Country Head

Country Head & Board of Director Indonesia
Marketing + Media Alliance Indonesia
10:00 AM – 10:05 AM Keynote

Welcome Address by the Chairman of MMA Global Indonesia

Chief Executive Officer
Emtek Media & Vidio
10:05 AM – 10:30 AM Panel

Session 1: Strategic Innovations: Propelling Business Forward

Discover strategic innovations that drive business growth through experimentation and creativity. Learn effective methods for identifying and capitalizing on emerging opportunities, and establish a framework for systematic innovation and growth. By fostering a culture of innovation, organizations can achieve sustained progress and maintain a competitive edge. Delegates will leave with actionable strategies to implement these principles, enhancing their potential for success in today's dynamic market environment.

Associate Strategy Director
dentsu
Marketing Director - Foods
Unilever Indonesia
Moderator
Head of Business Development
IDN
10:30 AM – 10:55 AM Panel

Session 2: Exploring the Role of Connected TV in Shaping Ramadan Viewing Experiences in Indonesia

Ramadan is a time of increased media consumption which provides a unique opportunity for brands to connect with audiences via Connected TV (CTV). This discussion will explore shifting viewer behaviors during Ramadan and how CTV’s advanced targeting, personalized content, and data-driven insights can enhance advertising relevance and impact, fostering deeper consumer connections in alignment with the festive values.

Data Product Director
YouGov
Country Manager - Indonesia
PCCW Media Group (VIU)
General Manager Head of Creative & Digital Marketing
PT Kino Indonesia Tbk
Moderator
AGM Sales
Xapads Media
10:55 AM – 11:20 AM Standard

Session 3: Achieving Higher Brand Sales through AI-Powered Solutions

Explore how AI-powered solutions are revolutionizing sales strategies and driving business growth. Industry experts will share insights on leveraging AI for advanced data analysis, customer segmentation, and personalized marketing to boost sales performance.

Country Director
PT Yield Marketing Technology
Chief Marketing Officer
ALVA (PT. Ilectra Motor Group)
Senior Business Development Advisor
MRT Jakarta
Moderator
Head of Digital Strategy
Volare Advertising Network
11:20 AM – 11:45 AM Standard

Session 4: Redefining Entertainment In the Age of AI Technology

Explore how advancements in AI are transforming the entertainment industry, reshaping marketing strategies, and revolutionizing audience engagement. This panel delves into the intersection of cutting-edge technology and creativity, uncovering how AI-driven innovations are enabling hyper-personalized experiences, predictive analytics, and immersive content delivery, redefining the future of entertainment marketing.

Vice President of Product
Vidio
President Director & Country Managing Director
Warner Music Group Indonesia
Head of Agency and CPG
Meta
Country Manager
AWS Indonesia
Moderator
Head of Digital
Publicis Groupe
11:45 AM – 12:10 PM Standard

Session 5: Retail Media Network Strategies For Consumer Shopping Experience During Ramadan

Delve into how retail media networks can elevate the consumer shopping experience during Ramadan. Focusing on the opportunities to enhance engagement, increase sales, and forge strong connections with shoppers throughout the season.

ASEA Zone Brand Lead
Opella Indonesia
Head of Strategy
City Vision
Head of Marketing Nutrition
Reckit Indonesia (Mead Johnson)
Moderator
Founder - Director
Periscope Singapore
12:10 PM – 1:30 PM Standard

Lunch Break, Networking & Exhibition visit

1:30 PM – 1:55 PM Standard

Session 6: Millennial and Gen Z Mindset & Behaviors During Ramadan

Unlock the secrets to engaging Millennials and Gen Z this Ramadan. This session unpacks their unique behaviors, preferences, and purchasing patterns during the Ramadan, offering valuable insights for industry leaders. Learn how to align your marketing strategies to resonate with these key demographics, drive authentic engagement, and create meaningful brand connections that stand out during this significant season.

Managing Partner
PHD Media
Chief Digital & Marketing Officer
L’Orèal Indonesia
Executive Vice President & Head of Circle Business
IOH
Moderator
Chief Business Officer & Head of Asia
Channel Factory
1:55 PM – 2:20 PM Standard

Session 7: AI-Infused Consumer Behavior, Insights & Strategies During Ramadan in Indonesia

This high-level panel discussion will delve into how AI is transforming the understanding of consumer behavior during Ramadan in Indonesia. Industry experts will highlight the opportunities AI offers for gaining deeper insights into shifting consumer preferences, enabling brands to craft more personalized and impactful marketing strategies.

Head of Business Consumer Goods and Tech Industry
Google Indonesia
Head of Marketing Tech & Consumer Data
Nestlè Indonesia
Moderator
Head of Creative Account Strategy
Leverate Group
2:20 PM – 2:45 PM Standard

Session 8: Ramadan Brand Marketing Strategy In The Age Of AI: Inspire, Innovate, Integrate

This high-level panel discussion will highlight the vast opportunities AI brings to brand marketing, focusing on how AI can inspire creativity, spark innovation, and seamlessly integrate into modern marketing strategies.

Country Manager
CalvinBall Tech
Founder & Chief Executive Officer
CalvinBall Technologies
2:45 PM – 3:10 pm Standard

Session 9: Key Ingredients to Engage Users and Drive Growth during Holiday Momentums

Dive into strategic omni-channel marketing with a robust user acquisition and engagement framework. Equip yourself with the insights on the rapid growth of the mobile app market in Asia Pacific as the essence to thrive in Indonesia’s fast-evolving digital landscape, particularly during high-impact holiday seasons like Ramadan.

 

Customer Success Team Leader
AppsFlyer
Senior VP of Growth Marketing
PT Global Digital Niaga Tbk. (Blibli)
3:10 PM – 3:35 PM Standard

Session 10: Best Practices for Social Marketing During Ramadan

This panel will discuss the best practices for leveraging social media platforms to create authentic, culturally relevant campaigns that resonate with consumers.

Chief Executive Officer
Everywhere.id
Head of Brand
Lion Parcel
Digital Lead ID & MY
Bayer Indonesia
Moderator
Growth Advisor
M&C Saatchi Performance
3:35 PM – 4:00 PM Standard

Session 11: Enhancing Customer Engagement Through Segmentation, Personalization, and Loyalty During Ramadan

Discover how businesses can effectively engage customers during Ramadan by understanding their unique needs, creating tailored experiences, and building loyalty. Explore innovative strategies and loyalty programs designed to foster lasting relationships. Ensure your offerings resonate during this festive season and beyond, enhancing customer satisfaction and driving long-term loyalty.

Head of Marketing RTD Milk
Frisian Flag Indonesia
Digital Marketing Manager & Co-founder at Goes Digital
Otten Coffee
Moderator
Customer Success Manager II, Enterprise
Braze
4:00 PM – 4:05 PM Remarks

Closing Conference by Master of Ceremony

At the Residence Ballroom
4:05 PM – 6:00 PM Standard

Networking & Exhibition visit

At the Royal Glass House

Our Partners

 

Become an MMA Innovate Indonesia 2025 partner today.

Fill out the form below to download the prospectus:

To prevent automated spam submissions leave this field empty.

or, contact:

Ray Fredriko Luigi Punu
Operations Manager – MMA Indonesia
MMA Global
M: +62 0858 11852142
E: [email protected]