How do we organize marketing to drive growth as AI changes who does the work?

Brand New: MMA & BCG’s 2026 CMO Inquiry on AI’s Real Disruption

Jul 21, 2026

AI & Agents Marketing Org & Talent

New Insight: State of Agentic Deployment in Marketing

Jul 21, 2026

Marketing Must Reclaim Growth Leadership

Jul 20, 2026

The evidence and practice of marketing operating models that create impact

Jul 20, 2026

AI & Agents Marketing Org & Talent

The State of Agentic AI in Marketing: Draft Everywhere but (still) Ship Nowhere

Apr 29, 2026

Rethinking the Marketing Operating Model for the Age of AI

Apr 28, 2026

Marketing Org & Talent AI strategy and adoption

MMA’s Intelligence + Trends

From Campaigns to Business Value: How AI Will Transform Marketing

Jan 21, 2026

Brand Building Audiences & Culture Marketing Org & Talent Media & Retail Media

MMA’s Intelligence + Trends

Good Growth: How Brands Win with Social Impact

Oct 22, 2025

How to Grow Yourself and Others for Leadership Success

Oct 10, 2025

The Resilient CMO: Leading Through Disruption, Downturns & Digital Change

Oct 10, 2025

No CMO at the Table? No Growth on the Agenda

May 8, 2025

Bridging Marketing to Finance: Proving Marketing Value in a Finance-Driven World

Apr 30, 2025

Redesigning Marketing Organizations to boost Sales Growth and Marketing Team Satisfaction

Apr 29, 2025

Breaking Silos: How Marketing & CX Collaboration Drives Business Growth

Apr 4, 2025 · APAC

MMA Academy - 5 ÖĞLE ARASI, 5 WEBINAR, 1 SERTİFİKA (5. HAFTA)

Member-only access

Nov 6, 2024 · Europe

Marketing Org & Talent AI strategy and adoption

Organizing for New Growth – Leveraging the Full Potential of GenAI in Your Organization

Jul 22, 2024

The Journey from CMO to CEO

Jul 22, 2024

A Shared Language and Vision for Growth – How CMOs Talk CFO

Jul 22, 2024

Data-Driven Marketing Org Transformation at AT&T

Jul 22, 2024

Why Marketers Have a “Seat at the Table” in the Growth of AI

+2Apr 24, 2024 · APAC

Introducing the Marketing Capability Power Score: Marketing-Driven Companies' Marketing Strength

Apr 17, 2024

Bridging Finance and Marketing: Proving Marketing Confidence in a Finance-Driven World

Apr 17, 2024

Building Better CMOs Live Recording – One CMO’s View on What We Can do Better

Apr 17, 2024

Marketing Org & Talent AI strategy and adoption

Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAI

Apr 16, 2024

Designing Marketing Organizations that Drive Sales Growth and Marketing Team Satisfaction

Apr 16, 2024

MMA’s Great Debates

Marketing Org: Overcoming Organizational Friction to Find Flow

Jan 17, 2024

MMA’s Great Debates

Marketing Org: Measuring Marketing Capabilities to Fully Prioritize Growth

Dec 6, 2023

MMA’s Great Debates

Marketing Org: Defining the Footprint for Marketing Role Clarity

Oct 30, 2023

MMA’s Great Debates

Marketing’s Mission and its Role in Growth Strategy

Sep 20, 2023

CFOs are from Mars, and CMOs are from Venus – Getting the Planets to Align

Jul 24, 2023

MMA’s Labs Breakthroughs

Revolution Series: Organizational Links – Is it your marketing organization that is slowing your growth?

Jun 23, 2023

How Intuit Achieved Growth Through Organizational Design

Member-only access

Apr 19, 2023

MOSTT Organizational Links – How to Unlock the Performance of Marketing Organizations

Member-only access

Apr 18, 2023

Data, identity and privacy Marketing Org & Talent

MMA’s Great Debates

Who best knows Data’s value, and who should lead Data governance?

Feb 15, 2023

MMA’s Great Debates

Change management: How to lead Internal Digital Transformation?

Jan 18, 2023

Keynote: How the role of marketing is changing and what it takes to win?

May 20, 2022 · APAC

Unveiling: Modern Marketing Reckoner - Building Winning Marketing Organisations

+2May 19, 2022 · APAC

What it takes to Build Winning Marketing Organisation?

May 19, 2022 · APAC

CX Capabilities of Winning Marketing Organizations

Apr 6, 2022

Cross Talk Series: CX Transformation Success Stories

Apr 6, 2022

AI strategy and adoption Personalization and CX Data, identity and privacy Marketing Org & Talent

MMA EMEA Podcast with Philippa Snare

Nov 23, 2021 · Europe

The Modern Marketing Capabilities Map

Oct 19, 2021 · North America

Panel Discussion - Marketing Org Journey

Oct 19, 2021 · North America

MMA MOSTT Research Study: How Marketing Organizations Can Better Drive Growth

Oct 19, 2021 · North America

The Rise of the CDO: Leading Digital Transformation and Culture

Jul 19, 2021

MMA MOSTT Research Study: How Marketing Organizations Can Better Drive Growth

Jul 19, 2021

Reinventing the CMO Role for Today’s World

Jul 19, 2021

Keynote Session: Designing A Winning Modern Marketing Organisation

May 21, 2021 · APAC

Future Of Marketing - Transformation from Cost Center to C-Suite Catalyst

May 20, 2021 · APAC

MMA MOSTT Research Study: How Can Marketing Organizations Drive Growth

Apr 7, 2021

Organizational Leadership: Leading Marketing into the Future

Dec 2, 2020 · North America

Organizational Links: Connecting the Marketing Ecosystem

Dec 2, 2020 · North America

Organizational Design: Organizing Marketing for Growth

Dec 2, 2020 · North America

How to Design a Modern Marketing Organization

Dec 2, 2020 · North America

Fireside Chat: The Development, Practice, and Evolution of Mission Command

Dec 2, 2020 · North America

Keynote Session - Designing A Modern Marketing Organization

Oct 22, 2020

A MMA MOSTT Research Study: Competing on M.A.R.S. – A Look Into the Emerging Marketing Capabilities for Today’s Market

Jul 21, 2020

Diversity & Inclusion: Going Beyond Optics to Implement Real Change

Jul 20, 2020

Customer Centricity: Focus on the Right Customers for Strategic Advantage

Jun 24, 2020

MMA MOSTT Research Study: Competing on M.A.R.S. – A Look Into the Emerging Marketing Capabilities for Today’s Market

May 19, 2020

How to Design a High Performing Marketing Organization

Member-only access

Nov 12, 2019

From CMO to CDO: The Digital Transformation of Marketing

Nov 14, 2017

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Dec 2, 2026 · Global · AI strategy and adoption

AI for Marketers: What Took Hold in 2026 and What to Build Toward in 2027

Webinar Partner

In 2026, we continued to see a flurry of new AI tools, but most never make it into a real marketing organization, and the ones that do rarely look like the launch post. Join us as Monks separates the 2026 shifts that took hold from the ones that only made noise, and shares what marketing leaders should build toward in 2027, grounded in a delivered client project.