Who best knows Data’s value, and who should lead Data governance? | MMA / Marketing + Media Alliance
MMA’s Great Debates

Who best knows Data’s value, and who should lead Data governance?

Digital executives and a digital transformation consultant debate how to measure the return on data investment and who should lead data governance. The panel covers funding shared data foundations across use cases, scaling AI beyond pilots, first-party versus third-party data, and personalization and customer recognition. The discussion separates strategic data priorities, often owned by the CDO, from day-to-day data stewardship and privacy, and considers the likely impact of AI.

Feb 15, 2023 Global

Digital executives and a digital transformation consultant debate how to measure the return on data investment and who should lead data governance. The panel covers funding shared data foundations across use cases, scaling AI beyond pilots, first-party versus third-party data, and personalization and customer recognition. The discussion separates strategic data priorities, often owned by the CDO, from day-to-day data stewardship and privacy, and considers the likely impact of AI.

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