Where are marketers really with AI, and what does it take to scale it?

Report · 2026 Choosing the right AI vendor is one of the most consequential decisions a marketing team can make. This comprehensive evaluation template, developed by MMA Global’s AI Leadership Think Tank… Read the report

Report · 2026

Marketing AI Tech Vendor Evaluation Template

Genel

Report · 2025 Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital landscape, which focuses intently on the… Read the report

Report · 2025

MMA Brand Safety & MarTech Industry Report Indonesia 2025

Genel · Data, identity and privacy · Marketing Org & Talent · Media & Retail Media · Personalization and CX

Report · 2024 As generative AI increasingly transforms marketing practices, organizations need robust governance frameworks to harness its potential responsibly. Read the report

Report · 2024

Generative AI Governance Framework for Marketing

Genel

Report · 2024 The Marketing AI Implementation Checklist is a comprehensive guide for responsibly integrating AI into marketing strategies. Read the report

Report · 2024

Marketing AI Implementation Checklist

Genel

Report · 2024 The Marketing AI Risk Evaluation Framework guides businesses in assessing and managing risks associated with AI in marketing. Read the report

Report · 2024

Marketing AI Risk Evaluation Framework

Genel

Research · 2024 Present you the release of awaited Annual Report: Brand Safety and Martech 2024. This report unfolds how AI revolution, brand building, campaign, attention, the emerging influencers… Read the report

Research · 2024

MMA Indonesia Brand Safety & MarTech Report 2024

Genel · Brand Building · Media & Retail Media · Personalization and CX

Perspectives · 2024 In the dynamic realm of global marketing and advertising, Artificial Intelligence (AI) has evolved from a technological shift to a strategic imperative. At MMA Global, we are committed to… Read the report

Perspectives · 2024

[Indonesia] State of AI in Marketing

Genel

Definitions · 2024 A guide by MMA's AI Leadership Think Tank to help Marketers identify genuine AI solutions Read the report

Definitions · 2024

Is it Real AI?

Genel

Definitions · 2024 A Guide to understanding and applying AI for marketers, covering key AI concepts and a framework for applying AI effectively and ethically. Based on the Decoding AI for Marketers training… Read the report

Definitions · 2024

AI Essentials - A Guide to Understanding and Applying AI for Marketers

Genel

Report · 2023 In an era characterized by exponential technological advancement, the integration of Artificial Intelligence (AI) into marketing strategies stands as a pivotal force driving innovation and… Read the report

Report · 2023

[India] State of AI in Marketing

Genel

Report · 2023 Featuring input from industry trailblazers, this is the most awaited and anticipated report to help marketing professionals strengthen their strategy to drive business growth in 2024. It… Read the report

Report · 2023

MMA Indonesia Modern Marketing Reckoner Report 2023

Genel · Brand Building · Media & Retail Media · Personalization and CX

Benchmark Studies · 2023 We are thrilled to present our second report in collaboration with EY on the state of data maturity in business, unveiling key insights from over 100 companies. Over the past two years, the… Read the report

Benchmark Studies · 2023

Data Maturity 2.0 - 2023 vs. 2021

Genel

Benchmark Studies · 2023 The dynamic landscape of GenAI has been a subject of intrigue, anticipation, and speculation for many. As we stand at the cusp of a technological revolution, it becomes imperative to… Read the report

Benchmark Studies · 2023

The State of Generative AI in Marketing

Genel

Report · 2023 The Generative AI Revolution is Happening Now. In today’s rapidly changing digital landscape, brands—and the marketers they employ— are constantly looking for new ways to create better… Read the report

Report · 2023

A New Era of Data-Powered Marketing: An Introduction to Zeta's Generative AI Capabilities

Genel

Guidelines · 2023 Learn how to adopt an intentional strategy and enhance business growth with generative AI. This guide has the main steps to get your business started, such as: Identifying the challenges… Read the report

Guidelines · 2023

Unlock the power of generative AI for business.

Genel

Benchmark Studies · 2023 As the world stands on the precipice of what has been called the Fourth Industrial Revolution, it is our privilege at the MMA Global to present this first report in a series, resulting from… Read the report

Benchmark Studies · 2023

State of AI in Digital transformation - MMA's CDO Benchmarking Study

Genel

Report · 2023

As Generative AI Accelerates, Will Your Data Maturity Leave You Behind?

Genel

Research · 2023 The MMA Global Indonesia Brand Safety & MarTech 2023 Report delves into different viewpoints, insights, and effective approaches regarding brand safety strategies and the implementation of… Read the report

Research · 2023

MMA Indonesia Brand Safety & MarTech Report 2023

Genel · Brand Building · Data, identity and privacy · Measurement & Attribution · Media & Retail Media · Personalization and CX

Benchmark Studies · 2023 We stand at the precipice of a new era, where the intersection of marketing and Artificial Intelligence (AI) is quickly becoming a catalyst for growth and innovation. Recognizing this… Read the report

Benchmark Studies · 2023

The State of AI in Marketing and CX

Genel

Perspectives · 2023 MMA Global India, in collaboration with GroupM, proudly presents Modern Marketing Reckoner 2023: the industry's most anticipated annual report. Unveiled at Impact India, this report… Read the report

Perspectives · 2023

Modern Marketing Reckoner 2023: Transform to Thrive

Genel

Research · 2022 This year, over 4.6 billion people will use the internet to find information, interact with friends and loved ones, read news and be entertained1. Those online experiences and the… Read the report

Research · 2022

Changing the narrative on bias in advertising

Genel

Educational Documents · 2021 To achieve better results, we must break the cycle of using the same tech in the same way. Read the report

Educational Documents · 2021

Better Personalization without Cookies

Genel

Educational Documents · 2021 The Next Era of Digital Marketing Read the report

Educational Documents · 2021

AI with IBM Watson

Genel

Educational Documents · 2021 Demystify learn more about AI’s value to the marketing and media industry IBM Watson Advertising. Read the report

Educational Documents · 2021

AI Advertising Almanac

Genel

Analysis · 2026 At Cannes Lions 2026, 13,000+ marketing leaders from 92 countries gathered around a single question: Where does creative advantage come from once AI handles capacity? This report argues… Read the report

Analysis · 2026

Cannes Lions 2026: Competitive Advantage Has Migrated | MMA Insight Report

Europe · DACH · Türkiye · Middle East & Africa · KSA · MENA · South Africa · Marketing Org & Talent

Analysis · 2026 Yapay zeka kapasiteyi devralınca rekabet avantajı nerede kalıyor? Marketing + Media Alliance, Cannes Lions 2026'yı Global, MEA ve Türkiye merceğinden okuyor. Cannes Lions 2026'da 92 ülkeden… Read the report

Analysis · 2026

Cannes Lions 2026: Rekabet Avantajı Yer Değiştirdi | MMA İçgörü Raporu

Middle East & Africa · Türkiye · Marketing Org & Talent

Analysis · 2026 A commentary on the AI Adoption Study 25, examining why Türkiye leads the region in AI awareness yet a third of its marketing leaders report no clear vision or roadmap. Marking MMA… Read the report

Analysis · 2026

Rotasız Hız: Türkiye'nin Yapay Zekâ Paradoksu (Speed Without a Route: Türkiye's AI Paradox)

Middle East & Africa · Türkiye · Marketing Org & Talent

Report · 2026 The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian markets in early 2026. It finds that while 57%… Read the report

Report · 2026

The State of AI in Marketing - SEA Report 2026

APAC · Vietnam · Brand Building · Data, identity and privacy · Marketing Org & Talent · Measurement & Attribution · Personalization and CX

Report · 2026 MMA AI Adoption Study 25 | South Africa, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in South Africa are adopting AI across Marketing and… Read the report

Report · 2026

MMA AI Adoption Study 25 | South Africa

Middle East & Africa · South Africa · Sub-Sahara · Marketing Org & Talent

Report · 2026 MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI across Marketing and Customer Experience… Read the report

Report · 2026

MMA AI Adoption Study 25 | MENA

Middle East & Africa · KSA · MENA · Qatar · Marketing Org & Talent

Report · 2026 MMA AI Adoption Study 25 | Türkiye, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in Türkiye are adopting AI across Marketing and Customer… Read the report

Report · 2026

MMA AI Adoption Study 25 | Türkiye

Middle East & Africa · Türkiye · Marketing Org & Talent

Report · 2026 MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer Experience (CX) across Türkiye, MENA, and… Read the report

Report · 2026

MMA AI Adoption Study 25 | MEA

Middle East & Africa · Marketing Org & Talent

Benchmark Studies · 2025 How Vietnam Talks, Thinks, and Adopts A.I. Read the report

Benchmark Studies · 2025

A.I on Vietnam Social Media

APAC · Vietnam · Data, identity and privacy

Guide · 2024 In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the Modern Marketing Association (MMA) have… Read the report

Guide · 2024

E-commerce: Strategic Insights into Vietnamese Shopper and Travel Behaviors in 2024

APAC · Vietnam · Brand Building · Data, identity and privacy · Measurement & Attribution

Report · 2024 Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the marketing landscape in one of Europe’s leading… Read the report

Report · 2024

State of AI in Marketing in Germany 2025

Europe · DACH · Brand Building · Data, identity and privacy · Measurement & Attribution

Guide · 2024 The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses across the Asia-Pacific (APAC) region… Read the report

Guide · 2024

State of AI in marketing: AI Trends & Actionable Insight

APAC · Brand Building · Data, identity and privacy · Measurement & Attribution

Guide · 2024 Welcome to the "State of AI in Marketing in Vietnam" report, a comprehensive look at how Artificial Intelligence (AI) is transforming marketing in one of Southeast Asia’s most dynamic… Read the report

Guide · 2024

State of AI in Marketing in Vietnam 2024

APAC · Vietnam · Brand Building · Data, identity and privacy · Measurement & Attribution

Research · 2021 The Evolution of Gaming, Why modern marketers need to embrace gaming as a channel. Technology is everywhere, and it's changing people's lives. We're exposed to technology from the moment we… Read the report

Research · 2021

[AdColony x MMA] The Evolution of Gaming

APAC · Vietnam · Media & Retail Media

Educational Documents · 2021 As digital services become mainstream and consumer behaviors continue to evolve with this shift, brands must keep up to drive relevance and preference. To help brands navigate the modern… Read the report

Educational Documents · 2021

Vietnam Ecosystem Report 2021: Modern Marketing

APAC · Vietnam · Media & Retail Media · Personalization and CX

Best Practices · 2021 As more businesses continue to invest in MarTech solutions, and the Indonesian marketing landscape continues to evolve, it is crucial for marketers to identify trends and best practices… Read the report

Best Practices · 2021

The MMA Indonesia MarTech Report 2021

APAC · Indonesia · Data, identity and privacy · Media & Retail Media · Personalization and CX