BritePool - Identity Product Overview | MMA / Marketing + Media Alliance

BritePool - Identity Product Overview

Oct 1, 2021 Global
Product Review By:
David J. Moore David J. Moore CEO, BritePool

BritePool facilitates accurate identity targeting without third-party cookies and integrates all identity providers for total interoperability enabling advertisers to maximize reach across the AdTech ecosystem and realize true frequency caps for campaigns that span multiple ID providers, while delivering precise metrics associated with log-level delivery to all ad recipients and attribution.

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