As people practice physical distancing in different parts of the world, many of us found ourselves more socially connected than ever. 
 
What is remarkable is that we seem to be witnessing a rapid adoption of emerging behaviours much sooner than we would have anticipated such as a significant increase in messaging and Messenger video usage, doubling of FB and IG Live viewing in just a week etc.
 

Amidst heightened stay at home measures in the region, people are now consuming more media. New media behaviours especially in digital and mobile have emerged, fuelled by disrupted daily routines and shifts in consumer motivations, some of which will become “the new abnormal” for the post COVID era.

Across the digital media ecosystem, advertisers have never stopped their search for solutions to better optimise their campaigns, enhance their customer experience, and explore more meaningful audience activations and efficient identity solutions.

However, some common challenges that they grapple with include inefficiencies in measurement, fraud, brand safety, a lack of transparency, identity mismanagement, and consumer privacy issues.