Selfishly, do you think this holds up for Healthcare networks/providers (primary care physicians and hospitals)? | MMA / Marketing + Media Alliance

Selfishly, do you think this holds up for Healthcare networks/providers (primary care physicians and hospitals)?

Douwe Bergsma's picture

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Joel Rubinson's picture

It is a possibility, I actually did a massive brand equity study among dentists in 2005 and found that they are people, subject to the same emotional and simplifying heuristic biases as consumers.

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