| Page 263 | MMA / Marketing + Media Alliance

Joel Rubinson's learnings, analysis/analytics and insights’ appear to confirm decades old research, analytics and insights that The Hendry Company (The Hendry Model) discovered in the 1960’s - 1970's (and since). agree or disagree?

Peter Klein's picture
Submitted by Peter Klein on Thu, 10/22/2020 - 05:11

How accurate are mathematically derived "movable middles" (known as "gettables" in The Hendry Model parlance I recall but may be wrong) vs. more in-depth research on positioning ladders/motivating potential for key segments?

Peter Klein's picture
Submitted by Peter Klein on Thu, 10/22/2020 - 05:10

MMA Announces 2020 SMARTIES X and North America Shortlist

Includes Incredible Work from Brands Pivoting as a result of Covid-19 and in Support of the Black Lives Matter Movement

New York – October 20, 2020 – Celebrating the talented teams who, even in these uncertain times, have created innovative campaigns that drive business impact, the MMA today announced the shortlist for the 2020 SMARTIES X and North America Awards —the world’s largest mobile marketing awards program.

News Type: 
MMA Press Release

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