The game has changed. So has discovery.
Fans aren't just watching IPL 2026, they're asking AI about it. In Partnership with OptimizeGEO, MMA India presents the IPL 2026 AI Brand Visibility Tracker: the first-of-its-kind study decoding how India's top brands show up across ChatGPT, Gemini, Perplexity, and Google AI Overview — tracked daily, from March 28 through the end of the season.
What You Get
- Weekly brand rankings across 12 industries, every Monday on the study microsite and MMA India's LinkedIn
- Sector-by-sector breakdown, FMCG, auto, fintech, and more
- Week-on-week movement: which brands are rising, which are slipping
- Consumer curiosity trends drawn from real AI prompts
Why This Matters
IPL creates massive exposure. But exposure alone doesn't tell you what sticks.
As consumers increasingly turn to AI to search, compare, and decide, the real question is: which brands become part of the answer? This tracker goes beyond reach metrics to reveal AI mindshare, the associations and narratives that shape real consumer decisions.
Three Ways to Follow the Season
- Weekly Insights: Every Monday, March 28 through June, on the study microsite and MMA India's LinkedIn
- Mid-Season Report: Brand AI Visibility Rankings and Consumer AI Behaviour trends, released on MMA India and OptimizeGEO social pages at the season midpoint
- End-of-Season Final Report: Mid-June (5th–10th): full category analysis, brand rankings, and strategic implications for media and marketing investment
Email us to request the full report: [email protected]
View the full tracker here: www.optimizegeo.ai/brands-ai-report-ipl-2026
