Agenda

16:30 – 16:40 Standard

Welcoming Remarks

Stefanie Tannrath

CEO

Universal McCann Germany

16:40 – 17:05 Standard

Google Session

Results, Resilience and Reinvention

Getting your business ready to drive results today and build resilience for tomorrow.

Dominik Wöber

Head of Conversion & App Solutions, Central Europe

Google

17:05 – 17:30 Standard

Meta Session

The Metaverse. Future of the internet.

What is the Metaverse? What marketing opportunities does the metaverse offer today, and tomorrow? Explore the new and future opportunities for telling more immersive stories and creating more meaningful connections with people.

Peer Woerpel

Creative Agency Partner

Snap Inc. Session

The Future is immersive

Snapchat will share the latest updates and will talk about how Augmented Reality is shaping the future.
Hannah will also share some examples on how brands can future-proof their business with Augmented Reality.