Agenda | MMA / Marketing + Media Alliance

Agenda

MMA Impact Journey Brasil 2020

Wednesday, September 9, 2020

Warm up

Abertura e boas vindas / Opening Remarks

Da favela para o mundo / From the slum to the world

Edu Lyra
Fundador
Gerando Falcões

Como os dados e a tecnologia ajudaram a Seara a fazer parte da vida de mais brasileiros / How data & technology have helped Seara to become part of more Brazilian families

Kevin Zung
Chief Operating Officer
WMcCann
José Cirilo
Chief Marketing Officer
Seara
In Partnership With:

Reinventando os lançamentos de produto / Reinventing product launches

Patricia Borges
Global Managing Director Gins & Rums
Diageo Europe

Como ser mais resiliente e usufruir de tendências para conquistar o futuro / Afterward: How to be more resilient and use trends to use the future

Jacqueline Conrado
Country Director
United Airlines
Rohit Bhargava
Award-Winning Keynote Speaker, Author & Professor
In Partnership With:

DRINK SURPRESA / SURPRISE DRINK

Dudah Bonatto
Absolut ambassador and Mixologist
In Partnership With:

Encerramento e sorteio / Closing remarks and draw

Thais Schauff
VP de Operações LATAM
MMA

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA09 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

Tuesday, September 15, 2020

Warm Up

Junior Del Campo
Músico
@juniordelcampo

Abertura e boas vindas / Opening remarks

Fabiano Lobo
CEO LATAM
MMA

E ai, qual é o futuro do marketing? / So, what's the future of marketing?

Diversidade e Inclusão: como isso pode aumentar a vantagem competitiva do negócio / Diversity & Inclusion: how this can deliver a competitive advantage for the business

Leila Luz
Global Diversity & Inclusion Leader
BRF
In Partnership With:

Inovação é de casa /Innovation is part of the house

Ilca Sierra
CXMO
Via Varejo
In Partnership With:

Tendências de consumo pós Covid-19 / Post Covid-19 trends

Leila Guimarães
Managing Director
Adsmovil
Flavia Molina
CMO
Domino's Pizza
Renata Altenfelder
CMO
Lojas Renner SA
Andréa Bó
Marketing Director Brazil
Nivea
Rafaella Gobara
Head of Consumer Experience
Pernod Ricard

Micro Recompensas e Mobile Engagement: Impactando positivamente a percepção das marcas / Micro rewards & Mobile engagement: positively impacting brand awareness

Vinicius Cerqueira
Sales & Partnerships Director
Syniverse
Luís Bruno
Marketing Director
Minutrade
In Partnership With:

Waze + McDonald's: transformando a experiência do consumidor através da inovação / Waze + McDonald's: transforming customer experience through innovation

Leandro Esposito
Gerente Geral Brasil
Waze
João Branco
CMO
McDonald's
Kaline Lessio
Media Director
DPZ&T
In Partnership With:

DRINK SURPRESA / SURPRISE DRINK

Malu Donanzan
Ballantine’s ambassador
In Partnership With:

Encerramento e sorteio / Closing Remarks and draw

Thais Schauff
VP de Operações LATAM
MMA

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA15 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

Wednesday, September 23, 2020

Warm Up

Abertura e boas vindas / Opening remarks

Fabiano Lobo
CEO LATAM
MMA

Transparência e lealdade: acelerando o futuro do mercado de chocolates / Transparency & loyalty: speeding up the chocolate industry

Renata Moraes Vichi
CEO
Grupo CRM (Kopenhagen, Brasil Cacau, Kop Koffee)

Case Pré pago São Paulo: como a TIM reativou micro pontos de venda físicos durante a quarentena / Case study - São Paulo Prepaid: how TIM reactivated micro points of sale during quarantine

Francesco Simeone
CGO Global & Managing Director Brazil
Logan
Bruno Vasconcellos
Commercial Director
TIM
Marcos Saurin
Country Manager
Myntelligence
In Partnership With:

Connected commerce e o novo consumo / Connected commerce and the new consumption

Gustavo Aguiar
CMO South America Marketing
GM

DATA BEATS OPINION - como TODDY utilizou IA para acrescentar valor à criatividade / DATA BEATS OPINION - how Toddy used AI to add value to creativity

Daniel Camillo
Sr Marketing Manager
Pepsico
In Partnership With:

O futuro da indústria de autos e o carro como serviço / The future of auto industry & the car as a service

Hermann Mahnke
Marketing Director South America
GM

A mais nova Flagship de Havaianas é .com / The most recent Havaianas' flagship store is .com

Fernanda Romano
CMO Global
Candy Crush

Como a Ahazou atingiu um crescimento de 15% ao mês otimizando a jornada do usuário / How Ahazou achieved a 15% growth per month optimizing the user's journey

FRANCISCO MENDES
Marketing Director Southeast Asia
CLEVERTAP
Rui Miadaira
Founder & CEO
Ahazou
In Partnership With:

Encerramento e sorteio / Final remarks and draw

Thais Schauff
VP de Operações LATAM
MMA

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA23 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

Abertura e boas vindas / Opening remarks

Fabiano Lobo
CEO LATAM
MMA

ConectadXs: Gênero, Empoderamento Feminino, Diversidade Racial & Inclusão

Daniela Cachich
VP of Marketing Brasil
PepsiCo Foods Brasil
Cristina Naumovs
Consultora de criatividade, inovação e comunicação
Apego Inc.
Samantha Almeida
Head of Twitter Next Brasil
Twitter
Thiago Amaral
Accessibility and Operations Coordinator
Rock in Rio
Yasmine Sterea
Stylist, Journalist & Founder
Free Free

#meupaipresente / #mypresentfather

Carlos Pitchu
Media, Content & Communication VP
Natura&Co

Novos hábitos, novos consumidores, milhões de possibilidades / New habits, new consumers, millions of possibilities

Manzar Feres
Diretora Geral de Negócios Integrados em Publicidade
Globo
Carlos Pitchu
Media, Content & Communication VP
Natura&Co
In Partnership With:

A felicidade é para todos / Happiness is for everyone

Pedro Pimenta
Palestrante Motivacional & CEO
Da Vinci Clinic Prosthetics

Case study Polenghi: UmDois - a nova relação entre cliente e agência / Estudo de caso Polenghi: UmDois - the new client-agency relationship

Pedro Del Priore
Partner & CEO
Agência Ginga
Tatiane Brandão
Marketing Director
Polenghi
Pedro Doria
Speaker, Co-Founder and Editor
Meio

DRINK SURPRESA / SURPRISE DRINK

Marina Moreira
Beefeater ambassador
In Partnership With:

Encerramento / Final remarks

Thais Schauff
VP de Operações LATAM
MMA

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA23 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

Thursday, September 24, 2020

Warm Up

Abertura e boas vindas / Opening remarks

Thais Schauff
VP de Operações LATAM
MMA

A Transformação por detrás do Sonho Grande da XP / The transformation behing XP big dream

Karel Luketic
CMO
XP Inc.

Growth Marketing - ROI X Lucro / Growth Marketing - ROI X Profit

Robson Harada
CMO
Mercado Bitcoin

Por que a Unilever colocou diversidade no centro de tudo o que faz / Why Unilever put diversity in the center of everything

Aline Santos
Chief Diversity & Inclusion Officer
Unilever

2025: mundo novo / 2025: the new world

Guga Stocco
Co-founder
Futurum Capital

Gaming: play for the next level / Gaming: jogando para a próxima fase

Marcio Canosa
Director of Esports & Community Engagement LATAM
Ubisoft
Carlos Antunes
Director of Esports
Riot Games Brazil

Os desafios das datas sazonais de varejo em 2020 / Challenges of retail seasonal dates in 2020

Heloisa Pinho
Retail Lead
Waze
Silvana Balbo
Director of Marketing
Carrefour
In Partnership With:

12 Lições para melhorar suas apresentações virtuais e trabalho remoto / 12 Lessons for improving your virtual presentations and remote work

Rohit Bhargava
Award-Winning Keynote Speaker, Author & Professor

DRINK SURPRESA / SURPRISE DRINK

Isabela Oliveira
Chivas ambassador
In Partnership With:

Encerramento / Final remarks

Thais Schauff
VP de Operações LATAM
MMA

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA30 PELO DELIVERY ATÉ MEIA-NOITE

In Partnership With:

Abertura e boas vindas / Opening remarks

Fabiano Lobo
CEO LATAM
MMA

Mercado imobiliário: na contramão da pandemia / Real state industry: against the pandemic

Bianca Setin
Operations Director
Setin Incorporadora

O Futuro do Trabalho / The Future of Work

Tiago Alves
CEO Brazil
Regus & Spaces

Mídia Programática com DCO - Criativo Dinâmico / Programmatic media with DCO - Dynamic Creative

Allan Panza
Senior Client Partner
Sizmek Brasil
Valmir Leite
Founder
The Heart Comunicação
Jeronimo Júnior
COO
IMC International Meal Company
In Partnership With:

Novas competências do marketing: como CEOs estão transformando suas marcas, equipes e impactando negócios / New marketing competencies: how CEOs are transforming their brands, teams and impacting businesses

Rapha Avellar
Founder & CEO
Avellar

Redesenhando estratégias em tempos incertos / Redefining strategies in uncertain times

Ricardo Natale
Co-founder and CEO
Experience Club
Ricardo Dutra
CEO
Pagseguro Pagbank
Eduardo Alvarenga
CEO
Elemidia

Pernod Ricard Brasil desenvolve negócio a partir de estratégia integrada de dados / Pernod Ricard Brasil develops business through data strategy

Rafael Farah Reis
Media Manager
Pernod Ricard

Case Vanish: targetizando cores, suor e manchas através da tecnologia O+O / Case study Vanish: targeting colours, sweat and stains through technology

Francesco Simeone
CGO Global & Managing Director Brazil
Logan
Carlinha Gagliardi
Channels and Engagement VP
BETC
Vanessa Bentivegna
Head of Media, Digital Transformation and Consumer Insights
Reckitt Benckiser
In Partnership With:

Campo de interação: a nova maneira revolucionária de gerar valor compartilhado para empresas, clientes e sociedade / The Interaction Field: The Revolutionary New Way To Create Shared Value For Businesses, Customers, And Society

Erich Joachimsthaler
Founder & CEO
Vivaldi Group

DRINK SURPRESA / SURPRISE DRINK

In Partnership With:

Encerramento / Final remarks

Thais Schauff
VP de Operações LATAM
MMA

Pizza by Domino's: 50% OFF COM O CÓDIGO MMA30 PELO DELIVERY ATÉ MEIA-NOITE