Retail media networks (RMNs) are marketing channels owned by retailers, commerce sites, Super apps etc encompassing websites, apps, and other platforms. They provide Online & Offline space for retailers to advertise their products or sell advertising slots to other brands, for creating awareness & amplification to conversion & transactions - making them an integral part of modern marketing.
Why Retail Media Network (RMN)
Many consider Retail Media Network as the 3rd wave of Digital, since it is facilitating sales & marketing activities and offers measurability, targeting capabilities, tracks path to purchase and helps marketers to collect rich 1st party data.
It is an established platform globally and is expected to hit revenue of USD 140 billion by the end of the year.
Full Funnel Capability
Understand Full funnel capability of RMN – From Awareness / Amplification to Conversion / Transaction
Best Practices & Guidelines
Learn from best practices & Guidelines from RMNs to Attribute, Optimize & Allocate budgets
Stay Connected
Stay connected with people & the ecosystem
We’re excited to introduce the leadership team driving the Retail Media Network (RMN) Ideas Lab at MMA Global APAC, led by Anand Tilak, who serves as the Project Director.
RMN Ideas Lab Committee Members
These industry experts bring a wealth of experience and fresh perspectives to the table, all aimed at reshaping the retail media landscape in APAC. They are dedicated to guiding the RMN Ideas Lab towards new heights of innovation and success. Stay tuned as we share more insights and strategies from the front lines of retail media!
The Future of Digital Advertising: Exploring the Transformative Power of Retail Media Networks
At MMA Global APAC, we strive to empower the marketing and advertising ecosystem by addressing its biggest challenges and uncovering transformative opportunities. This comprehensive white paper delves into one of the most significant developments in our industry: Retail Media Networks (RMNs).