MMA invites you to network and enjoy a well-rounded morning experience with a breakfast buffet featuring a diverse array of pastries, savory delights, seasonal fruits, and a variety of beverages.
How should brands navigate the digital landscape and balance long-term brand equity with short-term performance goals in a mobile-first market? In this session, industry leaders will share strategies specific to the Saudi market, exploring how to allocate resources effectively, navigate shifting marketing budgets, and reach both in-market and out-market users for sustainable growth.
In an ever-evolving landscape, brands must adapt to shifting consumer behaviors, digital transformation, and sustainability expectations. This session will explore strategies for engaging travellers, from leveraging AI-driven personalization to harnessing the power of influencer marketing and immersive experiences. Discover how leading brands are redefining storytelling, optimizing customer journeys, and creating unforgettable travel experiences that drive loyalty and conversion.
The digital transformation of retail and e-commerce is accelerating. Powered by new technologies that are redefining the customer experience, this session will explore key digital innovations shaping the future of retail marketing and consumer engagement. It will cover the rise of AI in e-commerce marketing, the inclusion of AR and the future of social commerce, with social platforms becoming a retail powerhouse.
SMARTIES Unplugged explores 2024 award winning campaigns. During this session you will hear from last year's gold winners sharing a case study of their award winning campaign. This behind-the-scenes session will share an example of an innovative marketing campaign that captured attention, demonstrated creativity and delivered measurable results, making a direct impact to the business.
Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]
