Tuesday, March 5, 2024
Guest Registration, Networking, and Lunch
Opening by MC
Welcome Remarks
Opening Remarks by MMA Global Indonesia Board of Director
Fasting & Flourishing: Unwrapping Ramadan Marketing Strategies through Compelling Brand Stories
Explore innovative marketing strategies that resonate with diverse audiences, balancing cultural sensitivity with impactful storytelling. Gain exclusive insights into successful campaigns, dissecting the elements that have propelled brands to flourish amidst the fasting season. This keynote promises to be a beacon for marketers seeking to navigate the nuanced landscape of Ramadan marketing, unlocking the potential for both cultural connection and business success.
Leveraging Marketing Automation for Impactful Ramadan Campaigns powered by AI
Explore how cutting-edge digital marketing technologies powered by AI can be harnessed to create seamless and impactful campaigns, ensuring efficiency without compromising cultural sensitivity. This session promises a deep dive into the intersection of high-level management strategies and the digital marketing landscape, offering practical insights for businesses aiming to elevate their Ramadan campaigns through automation intelligence with AI
Cross Channel Engagement of Consumers During Ramadan
Ramadan brings immense opportunities to connect with consumers, but also challenges in executing integrated campaigns across channels. In this panel, experts will discuss best practices for omnichannel marketing during the holy month to maximize relevance and conversion.
The panelists feature client-side marketers as well as agency leaders that have successfully driven omnichannel strategy for major brands during Ramadan in Indonesia. They will share their insights and leading examples of best practices for engaging consumers through integrated campaigns.
Navigating Retail Media: Unveiling Consumer Behavior During Ramadan
Explore the intricacies of consumer behavior during the holy month with our insightful guide to uncover the varied dynamics of consumer engagement, discover peak shopping moments and tailor your approach to resonate authentically with diverse audiences.
Stay informed, stay connected and leverage these invaluable revelations to elevate your brand's presence and impact in the retail space throughout this sacred season.
Refreshments and Networking Break
State of AI in Marketing Survey: Findings and Highlights
State of AI in Marketing survey assesses AI adoption, Gen AI readiness, resource availability and risk assessment in marketing. Targeting marketers, executives, AI specialists and more, the survey aims to uncover trends and challenges, with each country analyzing region-specific results. The goal is to create tailored action plans fostering an environment conducive to AI integration in marketing. Stay tuned for the survey's findings and report release and be part of shaping the future of AI in marketing!
Navigating the Ramadan Rush: Achieving Higher Sales through AI-powered WhatsApp Chatbots
Tune into this panel discussion which unites experts from Media, Publishers, Agencies, Brands and Technology enablers. Experts will share strategies for leveraging AI-powered WhatsApp chatbots to navigate the busy Ramadan season and drive business growth. Delegates will gain deep knowledge on how to effectively maximize the conversational tools to engage accurately with customers, provide personalized recommendations, and streamline the shopping process. With insights on best practices, case studies, and innovative approaches, this panel aims to equip businesses with the tools they need to capitalize on the Ramadan rush this year.
Elevating Marketing through Personalized Consumer Journeys
Delve into the art of tailoring marketing strategies to individual consumer preferences, ensuring cultural resonance and heightened brand relevance. This panel promises to be a nexus of innovative ideas, thought leadership and practical insights, providing a roadmap for companies seeking to elevate their marketing game through personalized consumer journeys during this culturally significant period.
Building Bridges: Ramadan Insights for Stronger Brand Relationships and Community Building
In this session, the speakers will discuss the strategies to develop effective messaging, purpose-driven campaigns and meaningful engagements to strengthen your brand's relationships during this spiritually significant time, fostering lasting connections and loyalty.
Unveling Brilliance: Showcasing SMARTIES Indonesia’s Ramadan Winning Campaigns
Gain invaluable insights as we explore innovative strategies, creative executions and meticulous planning that transformed the industry during Ramadan. Discover the power of a couple of SMARTIES Awards 2023 winning Ramadan campaigns and gather knowledge on how the campaigns managed to effectively mobilize action and generate meaningful engagement. Join us to learn from the experts who worked on the big idea and create your own success story for Ramadan this year. Don’t miss out on this electrifying session!
Closing Remarks
