Agenda

7:30 AM – 8:25 AM Networking

Check-in

8:30 AM – 8:40 AM Standard

Welcome Remarks and Opening of the MMA Future Marketers Series.

Phan Bich Tam

Country Director Vietnam, Myanmar and Cambodia & Board Member Vietnam

MMA Global - APAC

Thuy Anh

Associate Professor, PhD - Rector, College of Technology and Design

UEH

8:45 AM – 9:05 AM Standard

Brand Perspective #1

What Makes Content Work on TikTok: A Platform Perspective

Get a clearer view of how TikTok works behind the scenes - how content gets discovered, why some ideas travel faster than others, and what brands need to understand to stay relevant on the platform. Students will learn the basics of platform thinking, content behavior, and digital culture in a practical, easy-toapply way

Thuy Luong

Head of Channel Partnerships

TikTok Vietnam

9:10 AM – 9:30 AM Standard

Brand Perspective #2

Marketing That Delivers: Understanding Data, Media, and Results

Learn how brands use data and media to drive business outcomes. This session breaks down key marketing metrics and decision-making processes in a simple, practical way, helping students build a strong foundation in performance thinking.

Uyen Pham

Former CGO - Ninety Eight Company & Former Regional Marketing Director - Coca Cola

9:35 AM – 9:45 AM Networking

Break

9:50 AM – 10:10 AM Standard

Agency Perspective #1

What It’s Really Like to Start a Marketing Career in a Global Agency

Ever wondered what it’s really like to start a marketing career in a global agency? This session takes you behind the scenes of fast-moving agency life — where ideas turn into real campaigns, teams work across markets, and every day brings something new. You’ll discover how agency professionals think, collaborate, and deliver impact, while gaining practical insight into the skills and mindset that help you stand out early in your career.

Huy Lam

Senior Business Director

WPP Media

10:15 AM – 10:35 AM Standard

Agency Perspective #2

From Idea to Campaign: Skills You Need in Creative Teams

Explore how campaigns come to life, from brief to execution. Understand the roles within creative teams and the specific skills required for each, along with practical guidance on how to start building a portfolio that stands out.

Hieu Nguyen

Chief Client Officer

Dentsu Creative

10:40 AM – 11:20 AM Standard

Opening Session for Q&A & Career Advices

How to Get Hired and Grow in Marketing: Real Talk from the Industry

An open and structured discussion with speakers focusing on three key areas: how to land your first job, how to choose the right career path, and what skills to build in the next 6–12 months. Expect honest advice, practical tips, and answers to real student questions.

11:25 AM – 11:30 AM Remarks

Closing Remark