Wouldn't one try to increase the Ad Budget by some % of the incremental Outcome-Based modeling (OR: spend the same Budget and move to Outcome-Based modeling for higher ROAS)... since IF you invest the total incremental gain (ROAS) wouldn't that conceptual Submitted by Peter Klein on Mon, 10/19/2020 - 11:05 0 votes Vote up! Vote down! Please login to vote. You voted this up
