BDI is brand development index. It is the rate of brand sales per capita (or per HH) in a DMA compared to the national average. It can vary widely, depending on the brand. When it DOES vary, deploy more funds via spot TV, etc. to those markets with large movable middles.
BDI is brand development
BDI is brand development index. It is the rate of brand sales per capita (or per HH) in a DMA compared to the national average. It can vary widely, depending on the brand. When it DOES vary, deploy more funds via spot TV, etc. to those markets with large movable middles.
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