Webinar Sponsor:
Rob Marcus
Consumer Experience Director Northern Europe , Colgate-Palmolive
Esther Etim
Director, Analytic Partners
Elvin Altun Noyan
Regional Director, MMA DACH
More external factors are influencing the way we make decisions for marketing strategies. Faced with enormous pressure to deliver instant results with lower budgets, many brands are turning to performance-led activities and reducing brand marketing. Our recent research shows, however, that brand marketing drives sales, ROI and even improves performance campaigns. Tune in to listen to Colgate and Analytic Partners discuss how they balance brand and product messaging, as well as upper and lower funnel tactics to drive different business objectives.
