Webinar Partner:
Rakesh Jaitly
Senior Sales Director - Customer Experience (CX) Solutions, Oracle
Jahid Ahmed
Sr. Vice President and Head of Digital Acquisition/Website/Content & Social Media Marketing, HDFC Bank
Gaurav Kaushik
Global VP, Advertising Platform , Saavn
Umesh Krishna K
Director - Marketing , Swiggy
This session delves into personalization in times of data privacy and what should a brand do to overcome barriers to enable personalized real time experiences.
Key Highlights:
- Today’s consumer is not only aware of what they want but is highly volatile too.
- Identifying consumer needs and personalizing the offering can help brands delight them.
- Personalization for the masses is complex.
- Consumer behavior keeps changing hence collecting customer data and tracking it on an ongoing basis is essential.
- Third-party vendor data has its own limitations with data privacy and gets complex.
Who should attend:
- Chief Marketing Officers
- VP/AVP - Marketing/Digital
- Sr. Marketing Manager
- Digital Marketing Manager
- CIO/CTO
