IDC White Paper
Common Short Codes: The Time Is Now For <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Marketing & Outreach

In the recently released IDC White Paper sponsored by NeuStar, "Common Short Codes: The Time Is Now For Mobile Marketing & Outreach," IDC highlights how brands can reach practically every mobile consumer in the U.S. - right now by adding a mobile address - a Common Short Code – to their marketing mix. For any brand or enterprise this translates into "one common short code, one call to action" to reach over 230M mobile customers. CSCs are easy to get and use and becoming more and more popular in advertisements, in TV shows and on consumer goods. No organization or brand can afford to be left behind in the rapidly evolving mobile marketplace, and CSCs are an ideal way to quickly reach and engage with mobile consumers. NeuStar is making the complete IDC White Paper available at no cost to you.

To download the paper, please click HERE.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Le Guide du Marketing Mobile<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

A primer on Mobile Marketing, provided by the Mobile Marketing Association France

To view, please click HERE.

2006 MMA Annual <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Mobile Marketing Guide

To view the 2006 MMA Annual Mobile Marketing Guide, presented by the MMA, and included as a Special Advertising Section of Ad Age, please click HERE.

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