Global

AI-Powered Breakthroughs: Real-World Experiments & Insights on Leveraging AI for Personalization

MMA's Consortium for AI Personalization (CAP) research has resulted in real-world trials and unprecedented results in AI-driven personalization for digital marketing. This experiment with Progressive demonstrated an unbelievable +197% increase versus current approaches and tested GenAI developed audio advertising. (Note: eight more CAP studies are coming.) The future is here today. Sourced from MMA's AI Leadership Coalition (ALC).

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Marketing's New Affliction – Too Busy to Do Better

Greg shares MMA's vision for elevating the stature and gravitas of marketers and CMOs, challenging the industry not to be too busy to do better amidst increasing change and amazing new opportunities, some of which come uniquely from MMA’s Think Tanks, which are so strong they have the capacity to move marketing valuation.

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Opening Remarks

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Advisory Board

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SMARTIES Global Task Force

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Consumer Engagement

Creative Effectiveness

Data

Marketing Growth

ROI

Aligning Engagement Metrics in Advertising

In the dynamic realm of digital advertising, the Modern Marketing Association (MMA) embarked on a pioneering project with the aim to standardize engagement metrics—a keystone for evaluating campaign effectiveness and ensuring equitable evaluation of awards entries. This comprehensive guide captures the journey of the Engagement Metrics Project from its ambitious beginnings to its pivot – a pragmatic decision made in the face of the industry's complex digital ecosystem particularly with video metrics.

Released:

April, 2024

Education Section:

Benchmark Studies, Creative Effectiveness, Educational Documents, Perspectives

Region:

APAC, Vietnam, Global

Keywords:

metrics, report, vietnam