" My compliments to MMA India for once again bringing the marketing fraternity together. The 2024 edition of MMA Impact India was held at a cross-over moment. The story telling brands and the performance pressed marketer now has the buoyancy of Artificial Intelligence along with systematic changes in commerce propelled by technology. I am sure the audience would have appreciated the transformational capabilities demanded of the fraternity. Those Marketers who can balance and anticipate the horizon , while curing the existing landscape, will be celebrated and celebrating. For me and many of us Impact is an annual check of our relevance as well as contribution to the fraternity and to India’s growth story. "
"Revolutionary! Able to share so much information with each other and we are getting to know what we didn't know. Going in our day-to day work lives and utilising this information. It's Revolutionary!"
"MMA India is bigger platform in the country as Thought Leadership. We have the leading minds from India in AI in marketing gathered together and this is the biggest thought leadershi forum that exist in the country right now."
"MMA is a wonderful organisation which brings you all the marketers together and all the business leaders together to really learn what are the latest fields of AI in marketing, AI, Advertising, mobile. Its amazing to come here to talk to everyone, to learn from people are doing and just adopt best practices happening in the industry."
Television audiences are evolving and broad-reach advertising from linear TV does not have the same impact it once did. In 2023, Connected TV (CTV) penetration reached an all-time high, with 88% of households having at least one CTV device. But even with CTV penetration, brands are underutilizing CTV as an advertising channel, missing a wealth of opportunity, data, and targeting capabilities to reach audiences.
Our latest ROI Genome Flash highlights the impact CTV advertising can have and how to take full advantage.
Access the Flash to learn more about:
The growth of connected TV and streaming video
Opportunities and considerations for scaling connected TV ads
Why CTV ads measurement requires a commercial view
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