Global | Page 46 | MMA / Marketing + Media Alliance

Global

Goodbye Empty Chair, Hello AI Twins: The Future of Market Research

February 17, 2025

Authored by: Vivek Bhargava, Co-Founder @ consumr.ai

When Jeff Bezos famously introduced the concept of an empty chair in the boardroom to symbolize the customer, he revolutionized the way companies thought about customer-centricity. It was a powerful metaphor—a constant reminder that the customer’s voice must always be present in strategic decisions. But in today’s world, where digital footprints and behavioral data abound, why stop at an empty chair?

Context is King: How VOX is Redefining Contextual Advertising for Brands

February 17, 2025

Authored by: Shreyas Sathe, CEO, Hybrid India & South East Asia

MMA SMARTIES Unplugged Indonesia 2025

June 5, 2025 | Jakarta
 add to calendar

Outbrain Completes the Acquisition of Teads

February 12, 2025
Member Company: 
Teads

Combination Creates the Omnichannel Outcomes Platform for the Open Internet Highlights:

  • The combination will merge two open internet category leaders to create a unified omnichannel platform that delivers outcomes from branding to performance across all screens, including CTV, mobile and web. The new company will operate under the name Teads.

Outbrain Completes the Acquisition of Teads

February 12, 2025
Member Company: 
Teads

Combination Creates the Omnichannel Outcomes Platform for the Open Internet

Highlights:

 

● The combination will merge two open internet category leaders to create a unified

omnichannel platform that delivers outcomes from branding to performance across all

screens, including CTV, mobile and web. The new company will operate under the name

Teads.

LiveRamp

MIDIOS, nueva agencia de medios offline de YPF

Midios, ha sido seleccionado por YPF como su nueva agencia de medios off tras un riguroso proceso de licitación en el que participaron destacadas agencias del sector.

YPF, la empresa líder en energía de Argentina y las más importantes del país, confió en Midios para desarrollar y gestionar su estrategia de medios offline. Esta designación representa un reconocimiento al expertise y trayectoria de Midios en la planificación y compra de medios, consolidando su posición como un referente en la industria.

News Type: 
Member Press Release

Report : Consumer Behaviour Using Connected TV

Xapads recently launched a CTV report in collaboration with YouGov. This CTV report, backed by extensive research and data analysis, offers marketers valuable insights into viewer preferences, habits, and expectations during key occasions like Ramadan and beyond.

Highlighting trends in CTV consumption equips brands with the tools to refine their advertising strategies for enhanced reach and engagement. The findings of this CTV report have been derived from a detailed survey conducted by YouGov, examining the attitudes and behaviors of CTV users. 

Log in with your MMA membership to gain full access to member research.

Interested in becoming an MMA member? Click here.

Don’t have a login? Check if your company is an MMA member.
Forgot your password?
To prevent automated spam submissions leave this field empty.

If your company is an MMA member and you need log-in information, please email [email protected].

Consumer Behaviour Using Connected TV Report
Personalization and CX

Empowering Marketers with Insights into Connected TV Audience Behaviour

January 27, 2025

Xapads recently launched a transformative Connected TV (CTV) report in collaboration with YouGov. It is set to revolutionize how marketers engage with audiences in the rapidly evolving landscape of streaming advertising.

Pages