Let’s face it, the 2020 Holiday season will be nothing like we’ve ever seen. Limited physical gatherings. Fewer jet setters. A predominantly online holiday. In fact, as you might expect, it is predicted that more than half (69%) of consumers plan to do more shopping online than in previous years and 1 in 4 plan to start their holiday shopping earlier than before. 

At its annual developer conference in June 2020, Apple announced that its latest operating system, iOS14, will ask users to opt in to share device information with app developers and their technology partners. Since then, the topic has been subject of intense speculation. Join us to find out how iOS14 changes the app marketing landscape.

Why Attend:

- Hear from leading brands, Akbank and SAS, on how they are actually using AI to support their customer strategy.

- Understand the opportunities and challenges of processing vast quantities of data

- Learn what AI means for marketing in the New Normal

Smartphones have become an integral part of our everyday lives and we spend more and more time with mobile devices. But mobile is not only a technical device, but more a usage behaviour. Consuming content on mobile devices is fundamentally different from desktop or traditional media. It is more individual, faster and more frequent.

We know that discussions continue about whether mobile is a channel or, well just mobile. It’s clear some marketers have moved to a mobile-first strategy given that’s where they’ll find their customers.

But even so, with the pace of change and speed to market (or lack of), we believe that there’s a need to understand how mobile mature your business is.

Be it your product (your website and/or app), your marketing, how you measure effectiveness and how you’re organised. These create new challenges and the need for new metrics.

Overseeing the one of the largest marketing organizations globally comes with challenges and opportunities.

This webinar will cover the key findings for this year’s report* with comparisons to previous years.

Followed by a discussion, interpretation and what it all means though the eyes of a brand marketer and an agency.

· Mobile budgets have been impacted by the COVID-19 pandemic and half of the sample are allocating in excess of 25% of their budget to mobile, up from 40% last year. Mobile is the fastest growing medium.

· Mobile video remains the key creative asset with marketers starting to create mobile-specific content to drive engagement