To me, there really is no other place that is adding the amount of rigor to marketing that the MMA is… We tackle the biggest opportunities and challenges in the industry—all with the purpose of helping marketers create more value.
We've been doing a lot of good work around marketing org design, future of marketing, obviously a significant focus on AI, to help marketers continue to navigate forward.
The thing that makes the MMA unique from different industry groups is their research for the industry on some of the toughest challenges that we as marketers face. It's unbiased and purely for making the profession work at a higher level.
MMA really, as a group, looks to the future to make sure that marketers are staying at the forefront of how we can continue to evolve and develop marketing into the function that really is the growth lever of the companies we work for.
Marketing today is really hard. Being part of the MMA, I'm able to compare notes with others that are struggling on what's next in the industry and get real advice from peers I trust that help me propel my business forward. If you only have one organization you can be a part of, and if you have tough, tough issues that you need to tackle, whether it's measurement, AI, or where to invest resources, the MMA is where you should go.
The MMA's focus on the CMO is what really sets them apart. They're focused on the topics, the challenges and the opportunities to bring that community to make sure that they're fueled by insights to go and make change happen.
MMA is a great collection of CMOs that's global and very progressive and forward-looking. I don't think there's a better collection of high profile, very knowledgeable, very progressive CMOs in any other organization in the world.
If you want to be part of an organization that's truly at the forefront of catalyzing all the change and transformation that is happening in our industry, MMA is the place to be.
The MMA membership is really important to me. I understand more about what our marketers and our partners really need in the industry, what they expect from us going forward on how we can work together to make sure that we're all on the same path in terms of some of the big issues in the industry.
The MMA and its boards, think tanks, and councils - the composition of which represent arguably the deepest bench of marketing/media experience among all such organizations - are uniquely positioned to have a substantive impact on the future of marketing and media.
[MMA's Media & Data Board] truly is a group that's passionate about media and cares so much about making the future media marketplace better for business and the customers & communities we all serve. What a tremendous privilege to serve with this group!
