Wednesday, October 24, 2018
Breakfast & Morning Show
Opening Remarks & MMA Programs that save marketer millions of dollars
Kei Shimada
Is AI the future of marketing?
Is AI the future of marketing? Breakthrough Japanese innovation and learnings by a Japanese American entrepreneur & thought leader.
App Samurai
App Install Fraud - The Gangsters, Their Methods & Their Victims
Adjust Panel
The Delicate Balance Between Branding and Performance
Networking Break
The past, present and future of Design
In the last decade the influence and reach of Design has been rapidly expanding. Still deeply rooted in the definition of innovative products and services Design has been stretching to tackle complex system-level, organisational and cultural challenges - always from a human-centric point of view.
How is Design evolving to adapt to these broad new challenges? What are emerging areas of expertise required to be effective in today’s digital world?
Join us in discussing the past, present and future of Design!
Get in the (mobile) game!
When it comes to placing mobile ads, there’s more to the equation than just display versus video. Playable ads, haptic feedback, interactive video, native functionality, and more all factor into the creative process. There’s a time and a place for everything (or is there?). In-depth discussion of the ins and outs of choosing the right format and mobile placement for your brand campaign.
Peak into the future with eSports
Making Mobile Work Smarter for Your Business
Making Mobile Work Smarter for Your Business: CMOs and CEOs now have the most personal and relevant way to reach, attract, engage and monetize their customers. With customers spending more that 4 hours a day on mobile, companies have an opportunity to connect with, create relevant experiences, monetize directly and indirectly, build loyalty, and gather insights on their consumers. In this conversation, we will address how to identify where the opportunities are.
