Agenda | MMA / Marketing + Media Alliance

Agenda

Tuesday, April 17, 2018

9:00 AM – 9:45 AM Remarks

Credenciamento e café/ Registration and coffee

9:45 AM – 10:00 AM Keynote

Abertura e boas vindas/ Opening remarks

10:00 AM – 10:45 AM Keynote

A jornada de transformação da experiência do consumidor no processo de e-commerce / A CX transformation journey through e-commerce

Leila Guimarães
Managing Director
Adsmovil
Flavia Molina
CMO
Domino's Pizza
In Partnership With:
10:45 AM – 11:30 AM Keynote

Shopper marketing na era da mobilidade: o case de Medley / Shopper marketing in the age of mobility: Medley case

Leandro Esposito
Gerente Geral Brasil
Waze
Vinicius Yassutake
Brand Manager
Medley
Gabriela Borges
Marketing Director
Publicis
In Partnership With:
11:30 AM – 12:15 PM Keynote

Mobile como gerador de inteligência para o marketing/ Mobile as intelligence generator for marketing

Lucas Amadeu
General Manager
Vivo Ads
Leandro Toledo
Business Development Director
GFK
In Partnership With:
12:15 PM – 12:30 PM Keynote

Case Study: Méliuz - Como dobrar a taxa de engajamento do seu app/ How to double the engagement rate of your app

Adrian Ferguson
Head of Market and Business Development
Inloco
Fernando Brustolini
Product Manager
Méliuz
In Partnership With:
12:30 AM – 1:55 PM Networking

Lunch / Almoço

Hugo Silveira
Senior Community Manager
WeWork
In Partnership With:
1:55 PM – 2:00 PM Standard

Boas vindas/ Welcome back

Thais Schauff
VP de Operações LATAM
MMA
2:00 PM – 2:15 PM Standard

Na luta pela alma do marketing/ Fighting for the soul of marketing

Greg Stuart
CEO
Marketing + Media Alliance (MMA)
2:15 PM – 2:45 PM Standard

Um papo com o Galinho sobre liderança e futebol em ano de Copa/ A conversation about leadership & soccer with Zico

Fernanda Ribeiro
Sales Vice President
PSafe
Zico
Coach and Former Soccer Player
In Partnership With:
2:45 PM – 3:00 PM Standard

Case study: a jornada de construção da Elo no mobile / Case study: Elo's journey through mobile

Edison Maluf
Managing Director
Y Digital
Luis Cassio Oliveira
Marketing Director
Elo
In Partnership With:
3:00 PM – 3:30 PM Standard

Big data & mobile/ Big data meets mobile

Marcelo Chuquer
Country Manager Mexico
Hands
Jaime de Paula
CEO
Neoway
In Partnership With:
3:30 PM – 3:45 PM Standard

Case Study Peugeot: Gerando Brand Awareness e engajamento através da estratégia de conteúdo/ Building Brand Awareness and Engagement Through Content Strategy

Fernando Tassinari
Country Manager
Taboola
Alessandra Souza
Marketing & Digital & CRM Manager
PEUGEOT
Carlinha Gagliardi
Channels and Engagement VP
BETC
In Partnership With:
3:45 PM – 4:00 PM Standard

Case Study: TV LG OLED - Anunciando TV no mobile, o poder da tela pequena/ Case Study: TV LG OLED - Announcing TV on the mobile, the power of the small screen.

Riza Soares
Managing Director
Smartclip
Marco Frade
Head of digital, Media & PR
LG
In Partnership With:
4:00 PM – 4:15 PM Standard

Case Study Reckitt&Benckiser: Além do funil: construindo experiências dos usuários através de marcas fortes na compra online no mobile/ Beyond the funnel: Building users' experiences through strong brands in online purchase on mobile

Alexandra Mendonça
Head of Advertising
Mercado Livre
Omar Zeyn
Head of eCommerce - LatAm
Reckitt Benckiser
In Partnership With:
4:15 PM – 4:30 PM Standard

Já ouviu falar de RCS (Rich Communications Services)? Como o novo padrão que trará recursos do WhatsApp no SMS pode ser usado para mobile marketing / Have you heard about RCS (Rich Communications Services)? How to use it in mobile marketing

Susie Riley
SVP, GM, Monetization Business Unit
Aquto by Mavenir
In Partnership With:
4:30 PM – 5:00 PM Standard

Inovação: conceito, atitude e identidade/ Innovation: concept, attitude and identity

Francesco Simeone
CGO Global & Managing Director Brazil
Logan
In Partnership With:
5:00 PM – 5:15 PM Standard

Encerramento e sorteio / Final remarks & contest

Flavio Levi
Sales Manager Latam
Appsflyer
5:15 PM – 6:15 PM Networking

Coquetel / Cocktail

In Partnership With:

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