January 14, 2026
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MMA India proudly celebrates a standout year for Indian marketers at SMARTIES APAC with 4 industry awards and multiple golds, silvers and bronzes. The wins spotlight India’s growing influence in marketing innovation, tech-enabled creativity and business-impact led campaigns across the Asia Pacific region.
Mumbai, 17 Nov - India cemented its position as a powerhouse of marketing excellence at the MMA SMARTIES™ APAC 2025 Awards, with Indian brands and agencies securing four major Industry Awards and a remarkable spread of Gold, Silver and Bronze metals across categories. The wins spotlight India’s growing influence in marketing innovation, tech-enabled creativity and business-impact led campaigns across the Asia Pacific region.
The recognition comes as part of the SMARTIES™ APAC announcement released globally by the Marketing + Media Alliance (MMA).
This year’s performance underscores India’s leadership in consumer-centric, culturally sharp and growth-driven marketing - reaffirming the country’s stature as one of the most dynamic hubs in the region.
India’s Top Honors: Industry Award Wins
India claimed four coveted Industry Titles, signalling the strength, scale and sophistication of the country’s marketing ecosystem.
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These awards place Indian agencies and brands at the forefront of strategic, creative and technology-led excellence across Asia Pacific.
Rohit Dadwal, CEO, APAC & Global Head of SMARTIES™ Worldwide, MMA, said: “India continues to be one of the most influential markets in the SMARTIES APAC program. The work coming out of India stands out for its ability to merge creativity, technology and cultural intelligence - all while driving business outcomes at scale. This year’s Industry Awards in particular highlight India’s leadership across media, technology and independent agency excellence. These wins are well deserved and reflect India’s growing impact on marketing across Asia Pacific.”
India’s Gold, Silver & Bronze Performance
India delivered one of its strongest medal hauls at MMA SMARTIES APAC, with standout wins from leading marketers across CPG, auto, beauty, entertainment and digital-first sectors.
Key Highlights:
Gold Winners
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Hindustan Unilever - Knorr (Mindshare India)
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UltraTech Cement (Mindshare India)
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Hyundai Motor India Ltd. (Havas Play)
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Mondelez India - Cadbury Oreo & Cadbury Celebrations (Wavemaker India)
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Bajaj Auto - Chetak (Amazon Ads)
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Colgate Palmolive - Oral Health Movement (Wavemaker India)
Silver Winners
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Dove (Mindshare India)
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Cadbury OREO (Wavemaker India)
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L’Oréal - Maybelline New York (Amazon Ads)
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JioCinema (Wavemaker India)
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Oral Health Movement (Wavemaker India)
Bronze Winners
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Dove (Mindshare India)
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Rin, Wheel & Surf (Mindshare India)
Moneka Khurana, Country Head & Board Member, MMA Global India, remarked: “India’s performance at SMARTIES APAC 2025 demonstrates the depth and evolution of our marketing ecosystem - one that blends scale, cultural insight and measurable business impact. From transformative CPG work to innovation in auto, beauty and entertainment, India is showing the region what future-ready marketing looks like. I’m incredibly proud to see our agencies and brands lead with such consistency and conviction.”
A Region Marked by Innovation and Impact
Across APAC, SMARTIES 2025 honoured 107 winning entries including 25 Gold, 36 Silver, 32 Bronze and 14 Industry Awards, celebrating work that blends cultural relevance with data-led strategy and technological innovation.
India’s strong showing in both industry titles and metals reinforces its rising influence in shaping consumer behaviour, digital innovation and integrated brand engagement across Asia Pacific.
For the complete list of winners and more information about the 2025 SMARTIES™ Awards APAC, please visit here.
About the Marketing + Media Alliance (MMA)
The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers' ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level - including brands, media, agencies, consultancies, AdTech, and MarTech - MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.
Headquartered in New York City, with operations in 16 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences worldwide, and flagship gatherings in the APAC, including MMA Innovate, CEO&CMO Summit, MMA Executive Dialogues, SMARTIES Unplugged, MMA IMPACT and MMA SMARTIES. Learn more at https://mmaglobal.com/
The Marketing + Media includes the world's most influential marketers and partners, including Unilever, P&G, Grab, McDonalds, Coca Cola, Google, TikTok, Facebook, Diageo, Mondelez, Heineken, Pepsi, Perfetti, Affle, Emtek Group Indonesia, GoTo Gojek Tokopedia, Mayora, Godrej, Reliance – and many more.
About SMARTIES™
SMARTIES™ is the prestigious marketing awards program hosted by MMA Global, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact. With programs spanning local, regional, and global markets, SMARTIES has become the industry's most respected benchmark for marketing that drives real growth.
India’s Gold, Silver & Bronze Performance
India delivered one of its strongest medal hauls at MMA SMARTIES APAC, with standout wins from leading marketers across CPG, auto, beauty, entertainment and digital-first sectors.
