Media & Entertainment

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Goal

For the launch of their game, Resistance 2, Sony PlayStation worked with the agency Deutsch to create a mobile campaign to engage their audience of males 18-24.

PlayStation had an integrated media strategy to promote the game, and added mobile at the final planning stages to their advertising strategy.

Playstation decided to try mobile for the first time because they could reach their audience at scale with an engaging, highly measurable, and cost-effective campaign.

Solution

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Objective

Time Out wanted to create an iPhone version of their magazine that was time and location sensitive.

In collaboration with Smirnoff they launched an application that features up-to-the-minute Time Out content on one of a kind events and experiences in London, including the best nightlife, culture and eating out as picked by Time Out’s expert team of editors.

Solution

TigerSpike designed and built the iPhone Application which offers:

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Objective
Among UK newspapers, Metro has the youngest readers and they are highly active in social media spaces: 85% of urbanites are registered on one social network, and they are 74% more likely than average to have watched a user generated video (TGI.net wave 14).

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Challenge

In honor of National Geographic Channel's 100th episode of its highly acclaimed "Dog Whisperer" television program, the interactive marketing team from NGC was looking for a unique way to keep viewers involved with the show. NGC wanted to extend both the viewing experience and advertising opportunities beyond the television medium.

Solution

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American Idol 2008 Season
Trilibis Mobile

Background

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Paramount Pictures, along with their advertising agency, MEC Global, were looking for a unique and conversational way to promote the summer 2009 movie release of “Transformers: Revenge of the Fallen” to entertainment fans. They wanted to make the movie release a massive event.

The Goal:
Increase brand metrics (unaided awareness and purchase intent) for the release of the movie “Transformers: Revenge of the Fallen.”

Enabling global m-commerce

OBJECTIVE: Gameloft wanted to expands its global sales reach

SOLUTION: Internet Payment eXchange provides Gameloft with WAP, Web and SMS payment services to sell mobile games direct to customers around the world.

ABOUT GAMELOFT: Gameloft is a leading international publisher and developer of video games for mobile phones, with a distribution network in over 70 countries. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology.

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Title: Drive Incremental Retail Revenue using Secure Mobile Coupons (Ubiquitously on SMS)

Brand: IKEA

Category: Direct Marketing via SMS

Agency: 89 Degrees

Vendor: bCODE Inc.

Region: Seattle, WA

Timeline: November 2007 to present

Mechanism:

• Consumers text to shortcode 30364 to join IKEA Mobile

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News Over Wireless (NOW) content partners are quickly learning that adding iPhone applications to their mobile product suite means they can capture a much larger, more loyal and ad-friendly audience than is possible with a mobile web site alone.

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Challenge

In the summer of 2008, the Universal Pictures México Home Entertainment marketing team wanted to offer an incentive for consumers to purchase the DVD for The Mummy 3, a recent theater blockbuster. The customer experience needed to be seamless, easy to understand and extend the movie brand.