Rhapsody Finds Push Notifications 50 Times More Effective Than Banner Ads | MMA Global
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  4. Rhapsody Finds Push Notifications 50 Times More Effective Than Banner Ads
  2. Resources
  3. Case Studies
  4. Rhapsody Finds Push Notifications 50 Times More Effective Than Banner Ads

Rhapsody Finds Push Notifications 50 Times More Effective Than Banner Ads

November 20, 2015
Submitted by Urban Airship

Rhapsody and BandPage’s Objectives 

  • Connect fans with their favorite artists 
  • Increase user engagement and retention via targeted push notifications 
  • Generate revenue for musicians

RESULTS

  • Rhapsody’s push notifications have a click-through rate that is 50 times higher than web banners.
  • Since working with Urban Airship, Rhapsody’s user engagement and retention has increased by 50 percent. 
PDF(s): 
PDF icon urbanairship_rhapsody-bandpage-case.pdf
Rhapsody Finds Push Notifications 50 Times More Effective Than Banner Ads