Oneupweb: Mobile Search and its Implications for Search Engine Marketing | MMA Global

Oneupweb: Mobile Search and its Implications for Search Engine Marketing



Oneupweb: Mobile Search and its Implications for Search Engine Marketing


Modern marketing strategy has closely followed the development of three “screens”: television, the personal computer and now, mobile phones. Search engine marketing and optimization have helped marketers capitalize on personal computers. Now, those same marketers hope to apply similar strategies to mobile devices--mobile phones, personal data assistants (PDA) and BlackBerries (combinations of mobile phones and PDAs).

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