Privacy Committee

The Privacy committee is focused on outlining global best practices as they relate to protecting the consumer's private information. The initial document published by this committee was the MMA's Global Code of Conduct. To further elaborate on the applied ideals of the Code of Conduct, the Privacy committee will be focusing on specific areas of exploration for 2009/10. Some issues this committee will be addressing are: Data Storage, Age Appropriate data usage, and Location Based Services. If you would like to get involved with this committee, please send an email to the MMA's Industry Initiatives team at committees@mmaglobal.com

RECENT PUBLICATIONS

Global Code of Conduct (July 2008)
The Code is designed to provide a global set best practices by which all mobile marketers should use when building their mobile programs. 
 

COMMITTEE CHAIR

• Alan Chapell, Chapell & Associates

COMMITTEE FORUMS (MEMBERS ONLY*)
For additional information, and ongoing activity, please visit the Privacy Committee's forum by clicking on the link below.
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Privacy Committee Forum