Mobile Advertising

MOBILE ADVERTISING COMMITTEE

The Mobile Advertising committee is establishing a library of format and policy guidelines for advertising within content on mobile devices. The guidelines will be developed for all mobile content mediums including browseable, downloadable and video and will serve as a framework for operators, publishers, agencies, and brands to adopt as industry approved standards within their mobile marketing initiatives. The creation of ad standards by the MMA ensures that the industry is taking a proactive approach to keep subscriber experience, content integrity and simplicity of execution as the driving forces behind all mobile advertising programs.

Mobile Advertising is supported by the following sub-committees:

• Mobile Web
  
• Mobile Video & TV
  
• Messaging

Scheduled Meetings

The Mobile Advertising committee has a conference call on the 2nd Tuesday of each month at 11am. Other meetings, and sub-committee meetings are scheduled as needed.

Recent Publications

Co-Chairs

The Mobile Advertising Global Committee is chaired by:

• Stephen Upstone, Velti
• Joshua Maa, Madhouse
• Stephanie Bauer Marshall, Verizon Wireless
• Markus Münkler, Vodafone Group Services Ltd
  
  

Committee Forums (Members Only*)

For additional information, and ongoing activity please select from the links below.

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