MMA Committees

MMA committees and working groups consist of executives who discuss key issues for a specific industry segment, technology or business issue. The committees and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and membership.

MMA COMMITTEES - August 2010

Global Mobile Advertising Committee & Sub Committees:
This committee is currently working toward the publication of the next Global Mobile Advertising Guidelines with input from the recently published Rich Media and Expanded Mobile Ad Unit Sizes whitepapers.   These guidelines will be published in Fall 2010.

Location Based Advertising Task Force:
The Location Based Advertising task force is in the process of creating a Global Whitepaper/ Overview of Location Based Advertising. 

U.S. CBP & CBP Sub Committees:
The CBP Committee and Sub committees work to standardize and promote consumer best practices across mobile marketing channels. The CBP Public Forum to engage in a dialog about these guidelines was held on February 5th, 2010 in Boca Raton, Florida.

Education & Evangelism Committee:
The Education and Evangelism Committee is being reinvigorated in 2010 and is actively seeking participants.  The goal is to evangelize the industry and educate brands and agencies through various formats.

Research & Metrics Committee:
The Metrics committee is led by the MMA’s VP of Research and Strategy.  The purpose of the committee is to support the collection and distribution of research and reporting related to the mobile market. 

Measurement Committee:
The Measurement committee is collaborating with partner organizations including the IAB-US and the MRC in the creation of Global Mobile Ad Measurement guidelines due for publication in mid-2010. The guidelines will initially address two channels: Mobile Web and Messaging.

Mobile Commerce Committee:
The Mobile Commerce committee has recently released the definition of mobile commerce. The committee is currently working to expand this definition into a full whitepaper document to identify mobile commerce solutions currently in the market.

2D Code Task Force:
The 2D Code task force is in the process of creating a Global Whitepaper/ Overview of the uses of 2D codes in mobile marketing and advertising. 

Mobile Coupons Task Force:
The Mobile Coupons task force is in the process of drafting Mobile Coupon Guidelines.  
 

U.S. Privacy & Advocacy Committee:
The Privacy and Advocacy Committee is dedicated to several efforts. Primarily it is focused on three key areas of consumer privacy: Data Storage & Behavioral Advertising, GPS/Location Based, and Age Appropriate Practices. The group also evaluates and responds to various public notices from the FTC and FCC in areas that affect the mobile marketing and advertising industry.

Women in Wireless Committee:
North American:  The Women in Wireless committee supports the role of women in the mobile marketing industry. Special interest groups have been created in the areas of Networking, Philanthropy and Mentoring. 

Academic Outreach Committee:
The Academic Outreach committee is committed to bridging the gap between Educational Institutions and the mobile marketing Industry.

Mobile Banking & Finance Committee:
The Mobile Banking & Finance committee is actively pursuing a strategy to determine solutions for customer relationship management via SMS message.

For additional information about committees, please contact us at committees@mmaglobal.com.

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To access the committee forum, please click: MMA Committee Forum

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