Mobile messaging apps are the “new kids on the block” of social media. The always-on nature and high engagement rates among users make them highly desirable for brands and advertisers, and we are now seeing them becoming more like “eco-systems” than stand alone messaging apps. While it is certain that companies such as Facebook, Twitter, Google and LinkedIn will be dominating the headlines for years to come, it is quite clear that the new social kids on the block, the mobile messaging services such as Line, WeChat, BBM are currently very much changing the way consumers and enterprises interact.
Mobile marketing is effective, it works. However as a brand you need to make it work for you. Making it work and producing game changing mobile advertising requires a combination of insights, creative execution, data driven thinking and efficient optimization. InMobi shares the best practices of the millions of campaigns that it has run to make mobile advertising attractive to consumers and effective for brands. Based on data from several award-winning campaigns, these insights will help you reimagine mobile advertising.
Limited to the First 50 registered guests from brands and agencies only
Mobile has changed how businesses compete and operate, new tactics and approach needs to be adapted in order to win the ever-changing mobile world. Get real insights from those who have done it as business owner, media agency and platform. Learn from them in 40 minutes how your business can excel in this fragmented mobile environment.
To join the workshop register here with your MMA Forum Registration details.
As mobile has become indispensable, everyday media consumption habits have been replaced by hundreds of fragmented interactions that occur instantaneously. Today's battle for hearts, minds, and dollars is won (or lost) now in micro-moments—intent-driven moments of decision-making and preference-shaping that occur across the consumer journey. This keynote will delve deeper into this new model and what it means.
