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The MMA’s Primary Focus
By partnering with affiliate marketers the MMA strives to ensure a positive mobile experience for consumers. The MMA focuses on consumer protection because long term industry growth without consumer satisfaction is not sustainable.
The Benefits of Becoming an MMA Affiliate Member Integrity: By joining the MMA you agree to follow the accepted standards and best practices set forth by the stakeholders in the mobile ecosystem. In doing so, you will be joining the ranks of major US carriers, content providers, aggregators, brands, technology enablers and fellow marketing agencies in our goal to provide the best consumer experience and grow our industry.
Education: The Mobile marketplace can be a tricky one to navigate. Rule changes, advancing technologies and new players entering the space make for a constantly shifting environment. As an Affiliate Member you will have exclusive access to educational webinars and notifications designed to keep you updated on the changes that affect what you do best.
Representation: One of the main functions of the MMA is to work with the members of the mobile ecosystem to create best practices and guidelines regarding marketing to consumers. In becoming an Affiliate Member, you will have an opportunity to engage in this process. At times, you may be called upon by our committee members to provide feedback and insight on issues that may affect the way you do business – ultimately leading to industry wide shifts in policy. Do You Qualify? Eligibility for Affiliate Membership:
* Premium Mobile Goods are defined as pieces of content or merchandise sold through the subscriber’s phone bill (eg; ringtones, wall papers, mobile games) ** Premium Mobile Services are defined as programs or offerings that a company provides to the subscriber in exchange for charging the subscriber’s mobile phone bill (eg. ringtone subscription, chat program, dating service, joke service) Membership Fee: Affiliate Membership Fee: USD $999
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