Latest MMA News

Mon, 03/25/2024 - 12:08

Giovanni Romero Joins MMA Global as CEO of EMEA to Drive Marketing Innovation and Company Growth Strategies

Tue, 03/05/2024 - 01:00

MMA Global Announces Appointment of Rohit Dadwal as CEO of MMA Asia Pacific and Global Head of Smarties Worldwide

Thu, 11/30/2023 - 15:59

MMA GERMANY Announces Winners Of The 2023 SMARTIES Germany Awards

Thu, 11/30/2023 - 15:59

Winners of MMA EMEA Smarties 2023 Announced, with Havas Play, Havas Media Network, and Unilever Turkiye big winners on the night.

Fri, 04/28/2023 - 10:33

MMA Global Asia Pacific Welcomes Entries for 2023 SMARTIES™ Awards, Expands to The Philippines & Thailand

Wed, 04/19/2023 - 08:57

La Société Protectrice des Animaux (SPA), Havas Play, Subway, Dentsu and Carat Win 2022 MMA SMARTIES Best In Show Awards

Thu, 02/23/2023 - 09:46

MMA Global announces 2022 SMARTIES APAC winners

Wed, 02/08/2023 - 08:43

ArabyAds continues with strategic global expansion plans in 2023, opens a new tech hub in Riyadh, Kingdom of Saudi Arabia to accelerate growth

Tue, 11/22/2022 - 07:11

MMA Global, Under the Leadership of Industry Leader Amit Shah as Board Chair, Grows North America Board with 18 Industry Leaders as New Board Members

Tue, 11/22/2022 - 07:08

MMA Global Names AT&T Chief Marketing & Growth Officer Kellyn Kenny as Board Chair, and Welcomes 17 Marketing Industry Leaders as New Board Members

Mon, 07/18/2022 - 06:00

For the First Time, Majority of Marketers Are Using Multi-Touch Attribution for Marketing Analytics

Thu, 04/28/2022 - 06:00

New Research Report Points Out Marketers Don’t Agree on How to Achieve Growth; New Series Aims to Help

Wed, 12/08/2021 - 21:45

MMA To Release Comprehensive Guide To Help Marketers Establish A Brand Safety & Suitability Capability

Fri, 12/03/2021 - 08:17

Report: Marketers Must Overcome Three Key Roadblocks in Implementing Multi-Touch Attribution (MTA)

Thu, 11/18/2021 - 16:53

MMA EMEA Smarties jury delivers its verdict on the creativity, innovation, and impact of this year’s entries

Tue, 11/16/2021 - 06:45

MMA Global Names 1-800-Flowers.com President Amit Shah North America Board Chair and Adds New North America Board Members, Growing CMO Representation Among a Broad Range of Brands

Thu, 11/11/2021 - 11:50

Ally Financial, Mediacom, Ad Council, Brady, and McKinney Win 2021 MMA SMARTIES Best In Show Awards

Fri, 11/05/2021 - 09:45

MMA Global, Under the Leadership of CEO Greg Stuart and Board Chair and GM Marketing Chief Deborah Wahl, Continues Record Growth, Welcomes 12 New Board Members and 150 New Members in 2021

Wed, 10/13/2021 - 12:01

MMA Global deploys first of its kind Data Maturity Assessment Tool to help CMOs benchmark their progress in unlocking the power of their Data

Wed, 10/06/2021 - 06:47

Lou Paskalis of Bank of America Joins MMA Global as President, Chief Operating Officer

Wed, 09/29/2021 - 17:27

MMA Announces 2021 SMARTIES X and North America Shortlist

Thu, 07/15/2021 - 08:00

MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit

Wed, 06/30/2021 - 09:03

MMA Launches Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk

Tue, 06/22/2021 - 11:55

MMA Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Solution Providers Driving the Most Impact in Modern Marketing on the SMARTIES™ Business Impact Index

Wed, 06/16/2021 - 07:34

Two in three advertisers increase mobile marketing budgets across EMEA as COVID-19 drives social and m-commerce growth

Thu, 05/20/2021 - 16:35

Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands

Tue, 04/06/2021 - 11:25

Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA Global and Ernst and Young (EY)

Wed, 03/17/2021 - 09:40

AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data

Thu, 02/11/2021 - 16:00

MMA Forms Chief Digital Officer Board to Guide Companies Undergoing Massive Digital Transformation to Their Business Models

Fri, 01/29/2021 - 03:56

MMA EMEA Board Press Release: MMA EMEA solidifies its Leadership and appoints CMOs and Senior Industry figures to its Board of Directors

Tue, 01/12/2021 - 09:00

Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAS by as Much as 50%

Wed, 12/16/2020 - 07:40

Entries from Egypt, Germany, Lebanon, South Africa, Spain, Turkey and UAE are winners at MMA EMEA Smarties 2020

Fri, 12/11/2020 - 08:47

MMA announces 2020 SMARTIES APAC Winners

Tue, 12/08/2020 - 14:49

MMA Adds Global and North American Board Members, Increasing CMO Representation from Across All Segments of Marketing Ecosystem

Thu, 11/19/2020 - 03:53

MMA EMEA announces its 2020 Smarties Awards shortlist

Mon, 11/09/2020 - 10:12

Mindshare is the Big Winner with 34 Awards at the MMA 2020 SMARTIES X and North America Awards Honoring Innovative Marketing Campaigns

Tue, 10/20/2020 - 14:14

MMA Announces 2020 SMARTIES X and North America Shortlist

Thu, 08/13/2020 - 15:48

MMA Forms New Media & Data Board Comprised of Major Marketers Who Run Media Investment Operations

Wed, 07/29/2020 - 04:23

Mobile remains the fastest growing channel despite budgets being impacted by COVID-19 crisis

Mon, 07/20/2020 - 20:18

MMA Global Welcomes Deborah Wahl, Global CMO of General Motors, as Incoming Chair for MMA Global Board of Directors

Mon, 06/22/2020 - 10:54

MMA's The Great Marketing Growth Debate Series Addresses the Question of Which Marketing Growth Strategy Works Best

Tue, 06/09/2020 - 11:00

Kochava and the MMA Global Partner in the Fight Against Mobile Ad Attribution Fraud

Tue, 04/07/2020 - 08:00

MMA Launches the Covid-19 Marketer Support Hub as a Central Resource for the Marketing, Media and Tech Industry to Navigate the Current Global Crisis

Thu, 12/19/2019 - 10:12

MMA Releases 2019 State of Multi-Touch Attribution Benchmark Report

Tue, 12/17/2019 - 05:44

MMA MENA Announces 2019 Smarties MENA Awards Shortlist.

Tue, 11/19/2019 - 00:48

Industry Marketing Leaders from Ford, L’Oreal, Carbon, Northwestern Mutual, Monster, Petco, SmileDirectClub, Spotify, Teads and UM-Universal McCann Appointed to the MMA North America Board of Directors

Thu, 11/07/2019 - 16:40

Mindshare China is the Big Winner of 11 Awards at the MMA 2019 Smarties X and North America Awards Honoring Effective Mobile Marketing Campaigns

Thu, 11/07/2019 - 15:17

MMA Publishes an Online Rich Communications Services (RCS) Resource Center to Provide Marketers with a Single, Comprehensive Guide to RCS Messaging

Wed, 10/23/2019 - 12:11

Llega a la Argentina el MMA Innovate, una cumbre exclusiva para altos mandos del marketing

Fri, 10/18/2019 - 08:00

MMA Publishes First-Ever Multi-Touch Attribution Journey Map to Help Marketers Accelerate Successful Adoption of Marketing Measurement Model of the Future

Tue, 10/15/2019 - 08:53

MMA Adds Leading Marketers to Asia Pacific Board of Directors

Tue, 10/01/2019 - 00:57

MMA Appoints New Marketing Leaders to Global Board of Directors, Solidifying Worldwide Role in Driving the Future of Marketing

Mon, 09/30/2019 - 00:40

MMA Unveils 2019 SMARTIES® X AND SMARTIES® North America Shortlist

Thu, 08/15/2019 - 12:23

Conseguir atención en la era de la multipantalla

Thu, 08/15/2019 - 12:22

Gaming y Publicidad: El nuevo Playbook de la Mobile Marketing Association

Thu, 08/15/2019 - 12:21

El MMA Impact Forum anticipó lo que viene en el mundo del marketing

Mon, 08/05/2019 - 00:00

Laura Rapino, nueva presidenta de la Mobile Marketing Association

Tue, 05/07/2019 - 12:45

Mobile Marketing Association Publishes Guide on Data Sharing for Attribution Purposes in the GDPR Era

Wed, 05/01/2019 - 09:54

MMA SA announces 14 new board members and strategic partners

Wed, 05/01/2019 - 09:07

MMA SA announces 2019 board

Wed, 03/06/2019 - 14:00

Mobile Marketing Association Reveals Brands Need a “First Second Strategy”

Tue, 03/05/2019 - 10:30

Mobile Marketing Association Reveals the Full Global and North America Rankings for the SMARTIES™ Business Impact Index

Wed, 02/20/2019 - 11:38

Mobile Marketing Association Reveals Shortlists for the Global and North America SMARTIES™ Business Impact Index

Fri, 12/21/2018 - 14:56

MMA Launches the Future of Mobile Fraud Council to help Marketers Stay Ahead of Fraudulent Practices

Fri, 12/21/2018 - 01:00

Lucila Costantini, de Johnson & Johnson, asume la presidencia de la Mobile Marketing Association

Tue, 10/09/2018 - 08:13

International Speakers Join Local Leaders At MMA SA's Acceleration Forum

Mon, 10/01/2018 - 23:54

MMA 2018 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact

Mon, 10/01/2018 - 08:00

MMA Appoints Seven New Marketing Leaders to Global Board of Directors and Fourteen to the North America Board of Directors

Wed, 09/05/2018 - 16:42

Smarties EMEA Shortlist

Thu, 07/26/2018 - 20:29

Opt-In Video Advertising Is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Thu, 05/03/2018 - 10:41

MMA Launches SAVE, a Marketer Led Brand Safety Council to Ensure Safeguards for Brands in all Marketing Environments

Sun, 04/15/2018 - 20:06

MMA SMARTIES Business Impact Index for EMEA is launched

Tue, 04/10/2018 - 12:09

Mobile Marketing Association Reveals the Global and North America Advertisers, Brands, Holding Companies, Agencies, and Enabling Technology Providers Driving the Most Impact Through Mobile on the SMARTIES™ Business Impact Index.

Wed, 03/28/2018 - 18:58

Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index

Mon, 10/30/2017 - 10:08

Mindshare and Diageo win big at the Mobile Marketing Association SMARTIES™ India awards 2017

Thu, 10/05/2017 - 12:27

MMA announces new appointments to Asia Pacific Board of Directors

Wed, 09/27/2017 - 15:18

Industry Leaders from Allstate Insurance Co., American Eagle, AT&T Services, CVS, NBCUniversal, Inc., RetailMeNot, Toys ‘R Us and Twitter Appointed to the MMA North American Board

Wed, 09/27/2017 - 14:49

MMA Appoints Seven New Business Leaders to the Global Board of Directors

Tue, 09/26/2017 - 08:04

Mobile Marketing Association Releases Data Tools to Support Effective Multi-touch Attribution (MTA)

Mon, 09/25/2017 - 16:49

MMA 2017 Global and North America Regional Smarties™ Awards Honor Mobile Marketing Campaigns That Drive Business Impact

Mon, 09/25/2017 - 08:00

Mobile Marketing Association Launches New Think Tank to Redefine the Modern Marketing Organization Structure

Thu, 08/24/2017 - 02:45

EMEA: It’s all about the Business Impact for the campaigns vying to win this years Smarties accolades.

Thu, 08/24/2017 - 02:45

UK: It’s all about the Business Impact for the campaigns vying to win this years Smarties accolades.

Wed, 08/16/2017 - 09:42

MMA Unveils 2017 Global Smarties Shortlist as well as Shortlist for Newly Launched North America Regional Smarties

Mon, 08/14/2017 - 02:02

MMA Announces Powerhouse 2017 Global and North America Smarties Awards Jury

Fri, 07/21/2017 - 14:31

Mobile Marketing Association Appoints Allstate Marketing Head Sanjay Gupta as Global Board Chairman

Thu, 06/29/2017 - 09:00

Mobile Marketing Association Shifts Emphasis of Smarties Awards Program To Become First Program to Award Business Impact

Fri, 06/16/2017 - 11:43

Nicolas Rieul joins S4M as VP Strategy EMEA

Thu, 05/18/2017 - 16:47

Sol Flores de PepsiCo es la nueva Presidenta de la MMA en Argentina

Mon, 05/15/2017 - 10:01

Mobile Marketing Association's Marketing Attribution Think Tank (MATT) Convenes Top Brands to Address Walled Gardens and Data Quality & Accuracy

Tue, 05/02/2017 - 07:50

MMA Announces Mobile Marketing Leadership Forum Speakers including Executives from Budweiser, Coca Cola, Hallmark, Samsung, and Twitter

Wed, 04/05/2017 - 09:00

Mobile Marketing Association Study with Allstate Insurance Company Reveals Importance of Attribution and Cross Channel Metrics

Thu, 03/30/2017 - 07:55

Mobile Marketing Association Announces Speakers from Allstate, PepsiCo, Phillips Lighting, Choice Hotels, The Wendy’s Company, and Volvo for Leading Location Leadership Forum

Wed, 03/29/2017 - 15:41

MRC Issues Location Based Advertising Measurement Guidelines

Thu, 03/09/2017 - 15:20

Mobile Marketing Association Announces Industry’s First Mobile Video Leadership Forum

Tue, 12/20/2016 - 13:36

IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry to ‘Count-on-Begin-to-Render’ Model

Wed, 11/23/2016 - 02:54

Goodstuff Communications and House of Fraser are awarded “Best in Show’ at the MMA’s UK Smarties Awards for their ‘View from the Red Carpet” mobile campaign

Wed, 11/23/2016 - 02:53

Nike and Mindshare Turkey are awarded “Best in Show’ at the MMA’s EMEA Smarties Awards for their Spark Brilliance mobile campaign

Mon, 11/21/2016 - 15:18

Marketers Use of Location Insights is Expanding, Shows MMA Study

Tue, 11/15/2016 - 16:46

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