| Page 586 | MMA / Marketing + Media Alliance

How Big is the Mobile Marketing Opportunity?

 
Current predictions of mobile advertising’s meteoric rise are themselves too conservative - underestimating the size and growth of the mobile ad spend opportunity.
 
Released: 
September, 2014
Education Section: 
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Abbott

Mobile in Latin America

Released: 
September, 2014
File Size: 
8.5 MB
Education Section: 
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Mobile Coupon Ad Unit Standard v1.7

Released: 
September, 2014
Education Section: 
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Mobile Marketing Playbook

Created as a tool for brands and agencies, this resource aims to explain when, where and how companies can consistently use mobile around the globe as core to their marketing efforts. The playbook also provides insight on how marketers can understand the impact mobile has in the marketing mix.
Read the Press Release: 
MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts
Released: 
September, 2014
Education Section: 
Archive
Thiago Moreira
Digital Managing Director
Nielsen Brasil
“
For me it is very important to participate in the MMA events. There are more and more brands and agencies becoming part of it, the brands are getting more interesting in mobile trends and when we see the mobile performance in Cannes, for example, we can be very proud to know that it is becoming a fundamental part of the marketing mix and that advertisers see it as an opportunity.”
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Malu Lopez
Head of CPG
Facebook
“
The MMA with its initiatives show us where the mobile marketing is heading to and it is nive to see the increasing number of people participating because it clearly points to the evolution of mobile as an important marketing tool and I am very happy to be here.”

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