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Whitepaper

Activating Your First-Party Data: Six Challenges, And How to Solve Them

Webinar

Missed the Members-Only MOSTT Webinar? Watch the Replay From MMA's Marketing Organization Structure Think Tank (MOSTT)

Exclusive Members Only Webinar from MMA's Marketing Organization Structure Think Tank (MOSTT) on November 12th
Resource

MMA Launches MTA Journey Map in Collaboration with 25+ Marketers Aimed to Reduce the Complexity of MTA implementation

MMA Launches MTA Journey Map in Collaboration with 25+ Marketers Aimed to Reduce the Complexity of MTA implementation
Fraud

MMA & Decision Lab: Ad Fraud India Report

The Mobile Marketing Association and Decision Lab Ad Fraud report is the most essential guide for every marketer, agency, tech-provider and publisher to understand the mobile marketing ecosystem. The report marks the coming together of one of the biggest global trade associations and market research companies and this endeavour benefits all stakeholders in the business.

 

Released: 
November, 2019
Education Section: 
Best Practices, Educational Documents, Guidelines, Research, Trends Reports
Region: 
APAC, India, Global
Keywords: 
Ad Fraud

Ways to improve customer loyalty and retention for Mobile Apps

Tuesday, December 3, 2019 - 6:00am to 7:00am GMT

Apps

Move away from just user acquisition (having more first-time users) and focus on retention (having more loyal users). In this webinar, Supreet Kini, our senior customer success manager will give you essential tips on analyzing and monitoring the right elements to improve your retention rates for your mobile apps.

In this webinar, we will talk about:

  • Best metrics to measure retention and how to improve each of them
  • Industry-specific use cases
  • Providing customers with meaningful experiences that build trust and loyalty with your brand
Speakers: 
Supreet Kini
Senior Customer Success Manager
CleverTap
Webinar Sponsor:
Watch the Webinar:

Ad Fraud Road Show 2019: Ho Chi Minh City

December 5, 2019 to December 6, 2019

Introduction

Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’

According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust digital advertising. The MMA has decided to combat ad fraud by uniting key stakeholders of the industry (advertisers, publishers, agencies) to educate the audience & talk about a common method to eradicate ad fraud or lessen the impact it has on all parties.

Smarties 2019 Trophy Duplicate Order Form

Orders must be received no later than Friday, October 26, 2018. After October 26, cost for ordering additional trophies will be billed at a premium. Please allow up to 6 weeks for production.

Please select the campaign name below. A fee of $650 per trophy includes all production costs, but not customs and shipping, recipient is responsible for paying all shipping and customs.

Disclaimer: Only requests for duplicate trophies previously awarded will be accepted. Details will be checked against the winners’ list and confirmed.

$650.00

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