Tuesday, November 10, 2020
Welcome Remarks
Session 1
Transitioning Innovative and Creative Work Through Authenticity
As brands continue to navigate cultural trends ranging from social justice, to critical initiatives like social distancing, to the latest viral 'Dreams' meme, and more- knowing how to empathize and connect with audiences while remaining relevant in today’s highly-charged, complex environment is more challenging than ever. By using Authenticity for marketing transformation, relationships between brands and their consumers will strengthen. Join host, Sofia Hernandez, TikTok’s Head of NA Business Marketing, as she speaks with brand marketers, from the TikTok community as they share how they are reaching their audience in real and genuine ways.
In Partnership With:
Announce winners of the 2020 SMARTIES AWARDS
SMARTIES Awards Announcement + Entertainment
In Partnership With:
Session 2
How Technology is Transforming the Creative Process
Technology is enabling marketers to personalize messaging and creative at scale, allowing them to interpret data points into distinct brand experiences and narratives that are tailored to the consumer. In this session, a panel of marketers and technology experts will share how AI and other tools can be used to optimize your creative and increase its effectiveness.
In Partnership With:
Break
Announce winners of the 2020 SMARTIES AWARDS
SMARTIES Awards Announcement + Entertainment
In Partnership With:
Session 3
Businesses are Embracing Messaging: The Why and How
We are in a pivotal time in the economy where brands are witnessing a fundamental change in the way consumers communicate with them -- accelerated, in large part, by the pandemic. Consumers are migrating online in huge numbers where they expect immediate brand service and experience, and brands that are able to meet them with seamless communications are better positioned to win and retain customers in today’s competitive landscape. In this session, you’ll hear from Albertson’s and Woolworth’s as they discuss how they are innovating with messaging and the implications of new consumer behaviors for marketers during this new normal.
Break
Session 4
The COVID Consumer: Behavior, Needs, and the Sprint for Digital Transformation
COVID-19 is driving historic disruption and record-breaking innovation in the retail space. In a recent study of almost 3000 consumers worldwide, Sinch uncovers the habits that will persist long after the immediate crisis has passed and the implications for marketers on the sprint for digital transformation. In this session, attendees will hear highlights from the research and how marketers are delivering on “touchless”, rethinking conversational, empowering social purchasing and more.
In Partnership With:
Closing
Wednesday, November 11, 2020
Welcome Remarks
Session 5
How 1-800-Flowers.com Reimagined their Video Creative with First Second Strategy Embellishments
MMA's ground-breaking neuroscience and eye-tracking study revealed provocative insights into how fast customers are able to see and process advertising on a mobile screen and the implications it had to creative and media planning. In the session, Amit Shah, President of 1800-Flowers.com shares case studies and examples on how they brought these insights to life and how they improved campaign results by reimagining their video creative.
Announce winners of the 2020 SMARTIES AWARDS
SMARTIES Awards Announcement + Entertainment
In Partnership With:
Session 6
Mobile Gaming: How America’s New Favorite Pastime Offers Brands Scale, Impact and Safety
The pandemic has intensified mobile usage prompted by stay at home orders and the need to social distance. Since its start the time spent on mobile games is up by 62% and the majority of the audience are young millennials and Gen X head of households that drive purchasing decisions. This panel discussion will share how the gaming environment can provide engagement at scale, greater viewability and brand awareness through high impact creative formats, and a brand safe environment.
In Partnership With:
Break
Announce winners of the 2020 SMARTIES AWARDS
SMARTIES Awards Announcement + Entertainment
In Partnership With:
Session 7
Best of 2020 SMARTIES
Featuring modern marketing campaigns from SMARTIES X and North America that are pioneering marketing transformations, this session will feature case studies from brands that exemplifies what a SMARTIES winner is all about: innovative, creative and impactful. You’ll hear from the SMARTIES winners as they quickly guide attendees through their winning campaigns and results.
Break
Session 8
Why Context Matters During the Consumer Journey
As cities continue to reopen and people are able to move around more freely, digital out of home (DOOH ) advertising is still just an important in reaching audiences on their consumer. This session will feature perspectives from brands and a technology expert on how DOOH can drive results in today’s fast-paced digital environment. From contextually connecting with viewers in any environment to capturing high intent audiences, attendees will walk away with new ideas and examples of engaging and interactive campaigns that are creative, dynamic and measurable.
In Partnership With:
Closing
Virtual Experiences
Wine Tasting
Glass Fusion
