Agenda | MMA / Marketing + Media Alliance

Agenda

Conference Tracks

Acreditación y Café / Registration & Coffee

Join us in
networking area

Wednesday, June 5, 2019

9.00 – 9.45 Standard

Registración y Café / Registration & Coffee

Networking Area
9.45 – 10.00 Standard

Apertura y Bienvenida / Opening remarks

Main Stage
CEO LATAM
MMA
10.00 – 10.30 Standard

Neurociencia y publicidad Mobile: ¿Por qué se necesita una estrategia de un segundo? / What neuroscience tells us about mobile advertising and why you need a “First Second Strategy”

Main Stage
SVP – Head of Industry Research
Marketing + Media Alliance
10.30 – 11.00 Standard

¿Por qué entender cómo se mueven tus clientes es la estrategia que necesitas en tiempos de cambio? / Why understand how your customers move is the strategy you need in times of change?

Main Stage
Head of Ad Sales - Mexico
Netflix
Content & Experience Marketing Supervisor
General Motors
In Partnership With:
11.00 – 11.25 Standard

La tecnología y sus efectos inesperados / Technology and its unexpected effects

Main Stage
Emprendedor y tecnólogo
In Partnership With:
11.25 – 11:55 Standard

Acelerando la última milla de la compra online / Accelerating the last mile to shopping online

Main Stage
Head of Product and revenue
Rappi
Founder & CEO
Adsmovil
Country Manager Cono Sur & Business Development Director LATAM
Adsmovil
Gerente de Marca Brahma Chopp
ABinBev
In Partnership With:
11.55 – 12.10 Standard

Real World: Midiendo el impacto offline de las campañas mobile / Measuring the offline impact of the mobile campaigns

Main Stage
Chief Revenue Officer
LOGAN
Director de Marketing
Pirelli
In Partnership With:
12.10 – 12.30 Standard

Ecommerce en la era de la belleza digital

Main Stage
eCommerce Manager
L´Oreal
12.30 – 14.00 Networking

Almuerzo / Lunch

Networking Area
14.00 – 14.10 Standard

Bienvenida / Welcome Back

Main Stage
Directora Hispanic Latam
MMA
14.10 – 14.40 Standard

MMA Mobile Report

Main Stage
Managing Director
GFK
In Partnership With:
14:40 – 14:55 Standard

Caso Sprite: I love you hater

Main Stage
CCO
Santo
Senior Manager en Comunicaciones Integradas, Cono Sur
14:55 – 15:10 Standard

Estrategias de medición y adquisición en Apps / Measurement and aquisition strategies for Apps

Main Stage
Gerente de Mobile Marketing
Despegar
Regional Head of Sales Spanish Latam
Glovo
CMO
Etermax
In Partnership With:
15.10 – 15.25 Standard

Marketing Moderno / Modern Marketing

Main Stage
Independent Business & Marketing Consultant, Advisor & Coach.
15.25 – 15.50 Standard

IA: La tecnología que cambiará el mundo / AI: the technology that will change the world

Main Stage
Periodista de tecnología e innovación
15:50 – 16:05 Standard

eCommerce: cambian los hábitos, cambian las reglas /eCommerce: changing habits, changing rules

Main Stage
VP Advertising
Mercado Ads
In Partnership With:
16.05 – 16.30 Standard

"Initiative for Real Growth" en 7 pasos / The Initiative for Real Growth in 7 steps

Main Stage
Chief Strategy Officer Latin America Managing Partner
Ogilvy Consulting Latin America
16.30 – 16.45 Standard

Comunicación inclusiva y el rol de la publicidad en la equidad de género / Inclusive communication and the advertisment rol in the gender equity

Main Stage
Especialista Nacional de Sector Privado
ONU Mujeres de Argentina
16.45 – 17.15 Standard

El ADN del profesional del futuro / The DNA of the future professional

Main Stage
Fundador
AHA! Ideas+Personas
17.15 – 17.25 Standard

Cierre y Sorteo / Final Remarks & Contest

Main Stage
In Partnership With:
17.25 – 19.00 Standard

Cocktail

Networking Area
In Partnership With: