2025 THEME: POWERING MARKETING FOR GROWTH
ACT: Apply strategic growth frameworks and embrace premiumisation to elevate brand value.
ACCELERATE: Advance CX maturity, harness AI, and streamline distribution to unlock growth.
ADVANCE: Plug growth leaks, embed curiosity into culture, and build future-ready skills & systems for sustained impact.
Tuesday, November 18, 2025
10:00 AM – 10:20 AM
Marketing Desperately Needs a Transformation for Growth. MMA has a Plan
10:20 AM – 10:40 AM
The Journey from CMO to CEO
Within the theme Powering Marketing for Growth, this session invites reflection on how marketing leadership evolves into enterprise leadership. As a CEO who began as a CMO, the speaker can explore how brand, consumer insight, and business strategy converge and how marketing’s growth mindset can redefine what it means to lead a company today.
10:40 AM – 11:10 AM
Panel Discussion
CTV Unplugged: The Next Big Leap in Digital Video & Measurable Reach
This session will spotlight how CTV is emerging as a high-growth, high-impact medium - offering the scale of traditional TV with the targeting and measurability of digital.
11:10 AM – 11:25 AM
Break
11:25 AM – 11:45 AM
Why creativity + marketing + AI is the new CMO imperative.
In today’s attention-starved, content-saturated world, relevance alone won’t win. Customers are bombarded with messages across every channel, and brands have only seconds to make a meaningful connection. Even the most advanced personalization strategies fall flat if they don’t spark emotion, inspire action, and build trust. This discussion explores how integrating creativity + marketing + AI empowers CMOs to build experiences that spark loyalty, drive growth, and make brands unforgettable.
11:45 AM – 12:15 PM
Panel Discussion
Ethical Influencing: How Responsible Influencer Marketing Drives Long-Term Brand Growth
12:15 PM – 1:30 PM
Lunch Break
1:30 PM – 1:50 PM
BRANDNOMIC$: Bridging the CMO/CFO Divide on Brand ROI
In today's data-driven business landscape, aligning marketing initiatives with financial performance is paramount. MMA Global's groundbreaking research initiative, BRANDNOMIC$, addresses this critical need by providing a robust methodology to quantify the long-term economic value of brand marketing. This research reveals that brand marketing can generate over five times the revenue previously estimated, significantly impacting both top-line growth and bottom-of-the-funnel metrics. By offering a clear formula for assessing brand ROI, BRANDNOMIC$ fosters stronger collaboration between Chief Marketing Officers (CMOs) and Chief Financial Officers (CFOs), ensuring that brand investments are strategically aligned with organizational financial goals.
1:50 PM – 2:10 PM
The ROI of Experimentation: Innovating with Data-Driven Precision
In the competitive consumer market, experimentation is the key to innovation and sustained growth. This session explores how top brands are adopting a test-and-learn mindset to uncover breakthrough strategies. Learn how to structure impactful experiments that yield actionable insights, allowing brands to scale successful approaches and maximize ROI. Discover real-world examples where data-driven experimentation has transformed insights into winning campaigns, keeping brands competitive and relevant.
2:10 PM – 2:40 PM
Panel Discussion
Retail Media 2.0: The Next Wave in Evolution of Digital Media
Explore the evolution of retail media networks into full-scale marketing ecosystems. Learn how brands are harnessing first-party shopping data for strategic decisions and product innovation. Industry leaders will discuss emerging upper-funnel formats for brand storytelling and unified measurement frameworks that link awareness to purchase. Discover how full-funnel insights are enabling precise attribution and deeper shopper engagement across the journey.
2:40 PM – 3:00 PM
Break
3:00 PM – 3:20 PM
Driving Consumer Centricity When the Consumer is Uncertain!
In times of volatility, consumer behavior becomes harder to predict. This session explores how brands can stay relevant by expanding data sources, acting on micro-opportunities, and leading instead of simply reacting to change. Learn how to seal the deal in a world where nothing can be taken for granted.
3:20 PM – 3:40 PM
Advertising Engagement Trends & Audience Reaction
This presentation discusses advertising engagement trends and audience reactions, also, to provide global trend in media planning & advertising expenditure. It shows up data on ad recognition, recall, and consumer comfort and perception of ads in elevator lobbies and elevators by sharing some case studies proved by marketing researches.
3:40 PM – 4:10 PM
Panel Discussion
Navigating Organizational Transformation in the Digital Age
This panel would explore how CEOs are leading their companies through rapid technological advancements, shifting consumer behaviors, and evolving market dynamics. Key discussion points could include:
*Digital Transformation Strategies
*Leadership in Times of Change
*Sustainability and Corporate Responsibility
*Innovation and Adaptability