ACT: Apply strategic growth frameworks and embrace premiumisation to elevate brand value.
ACCELERATE: Advance CX maturity, harness AI, and streamline distribution to unlock growth.
ADVANCE: Plug growth leaks, embed curiosity into culture, and build future-ready skills & systems for sustained impact.
AI is transforming the path from brand awareness to in-store action. While consumers form associations with brands, their experience of getting to know the brands takes place through local interfaces. And with the advent of advanced capabilities such as AI, this consumer journey has evolved in dynamic ways. This conversation will offer insights into the usage of AI towards driving footfall, optimizing local marketing efforts, personalizing customer experiences at scale, and achieving strategic business objectives.
This session will spotlight how CTV is emerging as a high-growth, high-impact medium - offering the scale of traditional TV with the targeting and measurability of digital.
In today’s attention-starved, content-saturated world, relevance alone won’t win. Customers are bombarded with messages across every channel, and brands have only seconds to make a meaningful connection. Even the most advanced personalization strategies fall flat if they don’t spark emotion, inspire action, and build trust. This discussion explores how integrating creativity + marketing + AI empowers CMOs to build experiences that spark loyalty, drive growth, and make brands unforgettable.
In today's data-driven business landscape, aligning marketing initiatives with financial performance is paramount. MMA Global's groundbreaking research initiative, BRANDNOMIC$, addresses this critical need by providing a robust methodology to quantify the long-term economic value of brand marketing. This research reveals that brand marketing can generate over five times the revenue previously estimated, significantly impacting both top-line growth and bottom-of-the-funnel metrics. By offering a clear formula for assessing brand ROI, BRANDNOMIC$ fosters stronger collaboration between Chief Marketing Officers (CMOs) and Chief Financial Officers (CFOs), ensuring that brand investments are strategically aligned with organizational financial goals.
In the competitive consumer market, experimentation is the key to innovation and sustained growth. This session explores how top brands are adopting a test-and-learn mindset to uncover breakthrough strategies. Learn how to structure impactful experiments that yield actionable insights, allowing brands to scale successful approaches and maximize ROI. Discover real-world examples where data-driven experimentation has transformed insights into winning campaigns, keeping brands competitive and relevant.
Explore the evolution of retail media networks into full-scale marketing ecosystems. Learn how brands are harnessing first-party shopping data for strategic decisions and product innovation. Industry leaders will discuss emerging upper-funnel formats for brand storytelling and unified measurement frameworks that link awareness to purchase. Discover how full-funnel insights are enabling precise attribution and deeper shopper engagement across the journey.
In times of volatility, consumer behavior becomes harder to predict. This session explores how brands can stay relevant by expanding data sources, acting on micro-opportunities, and leading instead of simply reacting to change. Learn how to seal the deal in a world where nothing can be taken for granted.
This presentation discusses advertising engagement trends and audience reactions, also, to provide global trend in media planning & advertising expenditure. It shows up data on ad recognition, recall, and consumer comfort and perception of ads in elevator lobbies and elevators by sharing some case studies proved by marketing researches.
This panel would explore how CEOs are leading their companies through rapid technological advancements, shifting consumer behaviors, and evolving market dynamics. Key discussion points could include:
*Digital Transformation Strategies
*Leadership in Times of Change
*Sustainability and Corporate Responsibility
*Innovation and Adaptability