Agenda (Singapore Time Zone) | MMA / Marketing + Media Alliance

Agenda (Singapore Time Zone)

By the end of the program, the participants will gain conceptual and technical knowledge on E-Commerce fundamentals, marketing, and operations that will enable them to start or improve an E-Commerce business or develop their current e-commerce marketing strategies.

Classes are done via the Zoom Conferencing App.

This Program is Best Taken By:

  • Marketing decision-makers who are tasked to adopt best practices when it comes to e-commerce marketing strategies
  • Professionals who are in charge of their organization’s e-commerce business
  • Marketers who are responsible for developing and optimizing e-commerce specific marketing campaigns
  • Agency talents seeking to add value to the brands they handle, from concept to execution and measurement

In This Course You Will Learn:

  • Frameworks that describe the e-commerce ecosystem and the online shopper journey
  • Digital marketing strategies for driving visitors to points of conversion
  • Examples of advantageous product/SKU mix for E-Commerce
  • Pricing approaches that leverage on the psychological levers
  • User experience strategies for driving in-platform conversion
  • How to Identify the data points that are relevant for assessing e-commerce performance AND developing better targeted campaigns

What You Get from This Course:

  • Two (2) 4-hour live online sessions, facilitated by key subject matter experts (SMEs)
  • Opportunities to consult directly with CDP, MMA, and SMEs
  • Interactive learning in-session activities
  • Case studies in the student library
  • Access to a private WhatsApp group dedicated to the program
  • 80-point certification exam
  • CDP x MMA Certification: E-Commerce Marketing Strategies

Please note, the course times are based on the Singapore time zone.

Module 1: Mindsetting: E-Commerce

  1. E-Commerce Fundamentals
    • Key Players and the E-commerce Ecosystem
    • E-Commerce Stages
      • Social, Marketplace, Owned, Omnichannel
      • Shopper Experiences and Preferences
    • E-Commerce Value Chain

Module 2: E-Commerce Marketing: Awareness Strategies

  1. Awareness Strategies
    • Display Ads
    • Search Ads
    • Social Media Ads
    • Video Ads
  2. Measuring Awareness
    • Exposure Metrics
    • Effectiveness Metrics

Module 3: E-Commerce Marketing: Consideration Strategies

  1. Consideration Strategies
    • Search Engine Optimization
    • Content Marketing
    • Influencer and Affiliate Marketing
  2. Measuring Consideration
    • Exposure Metrics
    • Effectiveness Metrics

Module 4: E-Commerce Marketing: Conversion Strategies

  1. Product Selection
    • Cross-selling, upselling, cycle selling
    • Product bundling and association analysis
    • E-Commerce Value Chain
  2. Pricing Strategies
    • Value anchoring tactics
  3. Conversion Rate Optimization
    • Product naming and tagging
    • Captivating product images
    • Product captions
    • Persuasion tactics
  4. Promotions
    • Thematic and seasonal promotions
    • Non-pricing related promotions
    • Couponing

Day 1: E-Commerce Fundamentals

Orientation

Introduction of CDM Team & SME
House Rules
Setting Expectations

MODULE 1: E-Commerce Fundamentals

MODULE 1: E-Commerce Fundamentals

  • Key Players and the E-commerce Ecosystem
  • E-Commerce Stages
    1. Social, Marketplace, Owned, Omnichannel
    2. Shopper Experiences and Preferences
  • E-Commerce Value Chain

Break

MODULE 2: E-Commerce Marketing: Awareness Strategies

MODULE 2: E-Commerce Marketing: Awareness Strategies

  • Awareness Strategies
    1. Display Ads
    2. Search Ads
    3. Social Media Ads
    4. Video Ads

Break

MODULE 2: E-Commerce Marketing: Awareness Strategies

MODULE 2: E-Commerce Marketing: Awareness Strategies

  • Measuring Awareness
    1. Exposure Metrics
    2. Effectiveness Metrics

Wrap Up

Day 2: E-Commerce Marketing Strategies

Orientation

Introduction of CDM Team & SME
House Rules
Setting Expectations

Module 3: E-Commerce Marketing: Consideration Strategies

Module 3: E-Commerce Marketing: Consideration Strategies

  • Consideration Strategies
    1. Search Engine Optimization
    2. Content Marketing
    3. Influencer and Affiliate Marketing
  • Measuring Consideration
    1. Exposure Metrics
    2. Effectiveness Metrics

Break

MODULE 4: E-Commerce Marketing: Conversion Strategies

MODULE 4: E-Commerce Marketing: Conversion Strategies

  • Product Selection
    1. Cross-selling, upselling, cycle selling
    2. Product bundling and association analysis
  • Pricing Strategies
    1. Value anchoring tactics

Break

Module 4: E-Commerce Marketing: Conversion Strategies

Module 4: E-Commerce Marketing: Conversion Strategies

  • Conversion Rate Optimization
    1. Product naming and tagging
    2. Captivating product images
    3. Product captions
    4. Persuasion tactics
  • Promotions
    1. Thematic and seasonal promotions
    2. Non-pricing related promotions
    3. Couponing

Recap, Evaluation, and Wrap up

Testimonials