Who are the audiences that matter now, and what moves them?

Now Proven: Time to Throw Out the Outdated Targeting Playbook

Forget the segmentation playbook you’ve been using for decades. More effective targeting for growth isn’t about finding more consumers, but finding the ones most likely to respond — the movable middles. Proven across categories, the Movable Middles Growth Framework beats other audience segmentations. Hear from the first advertiser rolling out this approach company-wide on what’s working, what they didn’t expect, what we still don’t know, and what comes next.