What are AI agents actually doing in marketing, and where do we start?
Agentic AI can act, not just assist, but in marketing the vision is ahead of deployment. Our research with Monks maps where agents run in large marketing organizations and what blocks scale. Decoding AI for Marketers teaches how to build agents, and our Agentic AI Advertising (A³) Future Lab tests video ads made fully by AI agents.
- 18 sessions
- 1 report
- 1 Future Lab
- Digiday 2025 Winner
Best Internal Use of AI
Watch
52:33
MMA’s Intelligence + Trends
State of Agentic Deployment in Marketing
New research from MMA and Monks maps where agentic AI actually runs inside 100 large marketing organizations and what is blocking scale.
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Vassilis BakopoulosMarketing + Media Alliance
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Wesley ter HaarExecutive Director, S4 Capital Group
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Dr. Priyanka Sharma, PhDAT&T
MMA’s Intelligence + Trends
+2Aug 6, 2026 · APAC
Agentic AI in CX: How Enterprise Leaders Are Reimagining Customer Journeys, Service, and Growth
+2Aug 6, 2026 · APAC
13:49
15:22
1:00:59 
1:04:58 
1:13:40 
1:10:03 
1:11:54 
1:00:24 
18:58
14:55
Gen AI & Agentic AI in the Era of CX
May 7, 2025
20:56
From Automated to Autonomous Marketing
Apr 4, 2025 · APAC
43:14
1:09:18
Decoding AI for Marketers
Jan 17, 2025
Autonomous AI and Workflows - how to put AI to work
Member-only accessJan 17, 2025
50:19
MMA’s Intelligence + Trends
Dec 12, 2024
AI Agents in Marketing: Navigating Hype, Risk, and Opportunity
Dec 12, 2024
57:53
Decoding AI for Marketers
Aug 2, 2024
Autonomous AI and Workflows - how to put AI to work
Member-only accessAug 2, 2024
23:29
Winning the Bot Wars
Jul 23, 2024
Behind the work
- Winner · Digiday AI Awards 2025 Best Internal Use of AI