TVision, a leader in television measurement and audience attention data, partnered with Kargo to examine the performance of all CTV ad units between Q4 2024 and Q1 2025. The data shows Kargo's success in commanding and holding viewer attention. TVision and Kargo will present the results of this study, as well as their perspective and insights on custom CTV ad measurement at ARF Attention, June 5, 2025.
