Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens | MMA / Marketing + Media Alliance
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Members Only: Data Sharing for Attribution in the Age of MTA, GDPR and Walled Gardens

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According to the MMA’s most recent benchmarking survey of Multi-Touch Attribution (MTA) adoption, 40% of marketers currently employ MTA, and another 33% said they plan to do so within the next year.

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