What is Brand Safety, why does it matter, and who are the stakeholders involved? | MMA / Marketing + Media Alliance

What is Brand Safety, why does it matter, and who are the stakeholders involved?

Aug 25, 2021 Global
Jean-Philippe Maheu Jean-Philippe Maheu Former VP, Global Twitter Client Solutions, Twitter
Terri Schriver Terri Schriver Brand Safety Executive, Bank of America
Mike Zaneis Mike Zaneis CEO, Trustworthy Accountability Group & Co-Founder, Brand Safety Institute
Lauren Radcliffe Lauren Radcliffe SVP, Customer Strategy and Communications, A Place for Mom​

What’s at stake for your organization and helpful context for understanding the brand safety landscape.​

Recommendations for the stakeholders who are involved and responsible for formulating and managing your organization’s brand safety strategy.

Downloads & Presentations